Senior Growth Data Analyst
About the job
- 4–7 years of experience in marketing/growth analytics or data science, ideally in consumer-facing technology, fintech, or a startup, with a track record of driving measurable growth.
- Hands-on experience with AppsFlyer and GA4/Firebase, including tracking plans and raw data exports.
- Advanced SQL skills and comfort working with large-scale data in modern warehouse environments.
- Strong grounding in marketing attribution, experimentation and statistics, funnel analysis, retention, average revenue per user, and lifetime value.
- Proficiency with business intelligence and visualization tools such as Tableau or Looker.
- Ability to turn analysis into recommendations for Marketing and leadership.
- Comfort building from scratch in an ambiguous, fast-moving environment.
- Serve as the embedded data partner to Marketing, bringing rigorous, data-driven decision-making to a team that currently lacks dedicated analytical support.
- Establish and own the marketing measurement foundation across AppsFlyer, Google Analytics 4, Firebase, and Braze, including event tracking plans, quality assurance with Product and Engineering, unified attribution windows, and key performance indicator frameworks.
- Connect marketing measurement data into clean, reconciled warehouse datasets so channels can be compared consistently and discrepancies are identified and resolved.
- Develop self-serve dashboards and recurring reporting that provide Marketing and leadership with visibility into performance.
- Analyze the full funnel from acquisition through activation, engagement, retention, and monetization; identify and size high-impact growth opportunities.
- Design, run, and report on experiments and A/B tests across acquisition and the customer lifecycle, and set the experimentation standard for the marketing organization.
- Build and maintain core models for lifetime value, return on ad spend, customer acquisition cost and payback, and retention; translate them into channel strategy and budget allocation recommendations.
- Translate analysis into clear, persuasive recommendations and influence marketing investment decisions with stakeholders up to leadership.
- Experience in crypto, fintech, or financial services.
- Python or R for analysis and modeling.
- Prior experience building lifetime value or retention models.
- Experience building audience segments and activating warehouse data into advertising platforms.
- A bachelor's degree in a quantitative field.
About the company
Binance runs a large cryptocurrency platform where users can buy, sell, and trade many digital assets across Spot, Margin, and Futures markets. It also supports a P2P trading option, a lending service called Binance Earn to generate passive income, token launches via Launchpad, and an NFT marketplace for trading and staking NFTs. The company earns mainly from trading fees, lending interest, and NFT marketplace fees, and it aims to be the globally used platform for crypto trading and related financial services. This combination of exchanges, lending, token launches, and NFTs helps Binance stand out from competitors by offering a wide ecosystem in one place.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$2B
Headquarters
Decentralised
Founded
2017
Get referred to Binance
See people who can refer or advise you
Simplify's Take
What believers are saying
- October 5 AI launch deepens engagement and monetization through Binance AI Pro.
- KORU leverage products captured Korean traders seeking 24/7, higher-risk offshore exposure.
- MGX’s $2 billion investment at a $75 billion valuation validates Binance’s franchise.
What critics are saying
- ESMA and national regulators are probing Binance’s reverse-solicitation defense on October 1, 2026.
- MiCA lapse in France, Spain, Poland, and Greece threatens Binance’s European revenue.
- A new U.S. or EU enforcement action could force Binance into irreversible market shrinkage.
What makes Binance unique
- Binance Intelligence launched October 5, 2026, bundling AI, Pro, and Agent OS.
- Agent OS reached 280,000 daily calls, embedding traders and developers into Binance workflows.
- Abu Dhabi authorization and global liquidity keep Binance serving users despite regional licensing setbacks.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Competitive salary
Option to be paid in crypto
Health insurance
Flexible working hours
Remote work for many roles
Company sponsored holidays
Learning and development programs
Free language classes
Relocation support
International transfers mid-career
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 0%Gate bets all-in-one money app is crypto's biggest consumer trend this year and next. Gate rebrands around Gate Money, which combines accounts, asset conversion, savings and card payments as the exchange broadens beyond its trading base. Oct 7, 2026, 11:13 a.m. EDT * Gate is joining a growing push by crypto exchanges to become all-in-one finance apps, as rivals including Coinbase, Binance, Bybit and Robinhood expand beyond digital-asset trading. Gate is the latest platform to bet that "everything" exchanges are the future model for crypto companies, with CEO and founder Lin Han predicting that all-one-money apps will become one of the biggest consumer trends in the coming year. The Cayman Islands-headquartered firm, which has $2 billion 24-hour trading volume and over 60 million users, is entering a widening race to turn trading accounts into broader consumer-finance apps. Coinbase expanded into investing, derivatives and banking, while Bybit is building a European super app. Robinhood's U.K. offering already combines crypto with stocks, ISAs, options and futures. Binance announced its bet on becoming a crypto super app in July. The opportunity is to make crypto one feature of an everyday money account, rather than an activity reserved for traders. Gate now allows users to hold and convert cash, cryptic currencies, stocks, gold and other assets in one account, then spend from those holdings through a card, Han told CoinDesk in an interview prior to unveiling its new app "Gate Money" in Singapore. "We don't want to stay with a small group of people who are professional at trading," Han said. "We want to provide this product to a wider range of customers." The Gate founder said he believes it's time for all crypto firms to bring in non-crypto users. That's where the biggest potential for growth is, he added. He added that said the company intends to allow users to convert between holdings at any time, including outside normal stock-market hours, but did not explain how such conversions would be priced or executed when underlying markets are closed. Gate's most ambitious claim is that users will be able to spend assets without first holding cash in their accounts. "You can buy a cup of coffee with Nvidia stock," Han said. "You cannot do that with any app in the world right now." He added that the biggest market for this service may be Asia, where people want access to U.S. stocks but can't access them because they have restricted access to international brokerage accounts. Han said Gate sees money apps such as Revolut, Cash App and Wise as more immediate competitors than traditional banks, though he also sees competition with other exchanges pursuing similar products. He said crypto firms now have the technology, licensing and banking relationships needed to offer services that once sat largely with banks and brokers. As stablecoins move into regulated finance, APAC is becoming a key proving ground. This report maps the region's rules, use cases, and RLUSD's role. Sep 15, 2026 Commissioned by Ripple Why it matters: As stablecoins move into regulated finance, APAC is becoming a key proving ground. This report maps the region's rules, use cases, and RLUSD's role.
Ledger reassures users after third-party data breach. By Danielle Reed October 6, 2026 Ledger has confirmed its hardware wallets and user funds remain secure after a data breach at its third-party e-commerce partner, Global-e. The company revealed the incident on January 5, stating that unauthorized access occurred in Global-e's cloud systems, which process orders for purchases through Ledger.com. The two companies began collaborating in October 2023. The breach did not affect Ledger's platforms, devices, or cryptocurrency holdings. According to the company, the exposed data included basic customer information, such as names and contact details, from those who bought Ledger products via Global-e. Other brands using Global-e's services also had order data compromised. Ledger stressed that Global-e did not store sensitive personal data, including birth dates, government identification, or financial information like credit card numbers. The company also confirmed that account passwords, wallet secrets, or 24-word recovery phrases were not exposed. Since Ledger wallets operate on a self-custody model, users maintain full control over their private keys and assets. Global-e discovered the breach after detecting unusual activity in its cloud infrastructure. The company contained the incident, engaged forensic specialists, and confirmed only a limited dataset was leaked. Ledger reiterated that its hardware and software were not directly compromised, reaffirming that its security approach, where users hold their own keys, remains effective. This incident comes after several major data breaches in the cryptocurrency sector, including attacks on Coinbase and Binance, where exposed consumer data has fueled phishing schemes. While Ledger's wallets were not directly impacted, the breach highlights the risks third-party vulnerabilities create within the broader industry. Ledger's official statement reinforced that self-custody provides the strongest protection against direct fund theft. The company warned users to stay alert for scams exploiting exposed personal information. Global-e has since restored its systems, and Ledger has reported no further service interruptions.
Binance integrates AI assistant to enhance cryptocurrency education for users. Binance has launched a new AI-powered assistant designed to provide users with accessible and accurate information about cryptocurrencies, blockchain technology, and its platform services, aiming to demystify complex concepts for a broader audience. Published October 5, 2026 A new initiative by a leading cryptocurrency exchange is set to transform how users engage with digital assets. By integrating an artificial intelligence-driven assistant directly into its platform, the exchange seeks to empower its global user base with comprehensive knowledge, making the often-intricate world of blockchain and cryptocurrencies more approachable for both novices and experienced traders alike. Democratizing crypto education. Binance has introduced an AI-powered educational tool aimed at simplifying the learning curve associated with digital currencies. This assistant, aptly named 'Sensei,' is designed to answer a wide array of user queries, ranging from fundamental blockchain concepts to specific details about the exchange's offerings. The integration reflects a growing trend among platforms to leverage AI for personalized support and information dissemination, thereby fostering greater understanding and confidence among their communities. The core objective of Sensei is to bridge the knowledge gap that often intimidates new entrants to the crypto space. By offering instant, AI-generated explanations and insights, the platform intends to reduce the reliance on external resources and improve user retention. This direct access to information could significantly lower barriers to entry and encourage more informed participation in the cryptocurrency market. How the AI assistant operates. Sensei functions as an intelligent chatbot, capable of processing natural language queries and delivering relevant information in an easy-to-understand format. Users can ask questions about various cryptocurrencies, their underlying technologies, trading strategies, security best practices, and details regarding Binance's specific products and features. The assistant draws from a vast knowledge base, including the exchange's extensive academy content, support documentation, and market data. When a user submits a query, Sensei utilizes its AI algorithms to interpret the intent and retrieve the most pertinent information. This allows for a dynamic and interactive learning experience, moving beyond static FAQs or help articles. The goal is to provide concise, accurate, and contextually appropriate responses, guiding users through complex topics without overwhelming them. Benefits for users and the platform. For individual users, the primary benefit is immediate access to reliable information, which can aid in better decision-making and risk management within the volatile crypto market. Beginners can learn about key terms like "DeFi," "NFTs," or "staking" without needing to navigate multiple external sources. Experienced users might leverage Sensei to quickly recall platform-specific features or get updates on new services. From Binance's perspective, the AI assistant represents a strategic investment in user experience and platform scalability. By automating a significant portion of information delivery, the exchange can reduce the load on its customer support channels, allowing human agents to focus on more complex issues. This efficiency gain, coupled with an enhanced educational offering, is expected to improve overall user satisfaction and loyalty. Context against previous approaches. Historically, cryptocurrency exchanges have relied heavily on traditional educational resources such as blogs, academies, and FAQ sections. While valuable, these often require users to actively search for information, which can be time-consuming and sometimes overwhelming due to the sheer volume of content. Previous attempts at automated support often involved rudimentary chatbots that could only handle very specific, pre-programmed queries. Sensei marks a significant evolution by employing advanced AI capabilities to offer a more conversational and personalized learning journey. Unlike static content, the AI assistant can adapt to the user's specific question and provide tailored answers, offering a more dynamic and engaging educational experience. This shift represents a move towards proactive user empowerment rather than reactive problem-solving. Why it matters. The introduction of AI-powered educational tools like Sensei signifies a crucial step in the mainstream adoption of cryptocurrencies. By making complex financial and technological concepts more digestible and accessible, such innovations lower the barrier to entry for millions of potential users worldwide. This not only enhances user engagement and platform efficiency but also contributes to a more informed and secure cryptocurrency ecosystem, ultimately fostering greater trust and stability in the burgeoning digital asset space.
Binance launches Binance Intelligence to bring AI into crypto trading. Binance, the top crypto exchanges, has launched Binance Intelligence. Binance Intelligence is a new suite of artificial intelligence tools designed to help users understand financial markets. It will also be useful for developing trading strategies and building AI-powered applications. Binance announced this feature during a livestream. The livestream featured Binance Co-CEO Richard Teng. Binance Intelligence brings three AI products. Binance Intelligence consists of three main components. First, Binance AI for general users. Second, Binance AI Pro for strategy development. Third, Binance Agent OS for developers. A Premium subscription will cost $19.99 USDC per month. As per the announcement, these products are designed to make financial information easier to understand. Binance AI is the free component of the new product suite and is designed for users with different levels of market knowledge. Binance is using a generative user interface to customize the new "For You" section based on a user's interests. The features include customizable layouts, AI-powered contextual explanations, and portfolio tracking tools. Discover more Forex broker reviews Forex market analysis Binance AI will also provide an AI-generated Market Brief covering cryptocurrency, equities, and broader macroeconomic conditions. The briefing will be updated every four hours and will be available in both text and audio formats. Binance AI Pro turns instructions into trading strategies. Binance AI Pro is designed to go beyond answering questions. It helps users create and manage investment strategies using natural-language instructions. Premium users will also be able to paper-trade strategies before deploying them with real funds. As a safety feature, live strategies will operate through dedicated sub-accounts. Users must fund the sub-accounts manually. The AI will not be able to independently transfer funds. Binance plans to roll out AI Pro under a freemium model beginning in the second half of October. Agent OS allows developers to connect AI applications with Binance's trading, market data, wallet, payment, and on-chain capabilities. Moreover, it supports tools including ChatGPT, Claude Code, Codex, and Cursor through permission-based access. Indices trading brokers Binance Intelligence is designed to change how users interact with financial markets. Instead of manually researching information and constructing strategies, users can now describe their objectives in natural language, review AI-generated strategies, and approve actions.
Binance has launched Binance Intelligence, an AI product stack designed to help users understand and navigate financial markets. The platform comprises three components: Binance AI offers free, personalised market information adapted to users' knowledge levels; Binance AI Pro provides a finance-focused agent that converts natural-language ideas into executable trading strategies for 19.99 USDC monthly; and Binance Agent OS gives developers infrastructure to build AI applications connected to Binance's trading capabilities. Binance AI features adaptive interfaces, market summaries, and customised widgets, rolling out free to all users from 5 October. AI Pro generates visualised strategies from conversational prompts, with premium users able to test through paper trading. Agent OS, launched in August, has surpassed 280,000 daily calls from developers building AI-driven strategies.