Full-Time
Global Advertising Manager
Posted on 12/2/2024
General Motors
10,001+ employees
Designs, manufactures, and sells vehicles
Senior
No H1B Sponsorship
Warren, MI, USA
Hybrid role requiring in-office presence three times per week; may be eligible for relocation benefits.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus
- Minimum of 7-10 years of experience in advertising/marketing, with at least 3-5 years in a global or regional role within the automotive industry or a similarly dynamic industry
- Proven experience in managing large-scale, multi-market advertising campaigns
- Strong understanding of both digital and traditional advertising channels
- Prior leadership experience, effective communicator, and strong project management skills
- Ability to work in a fast-paced, dynamic environment with multiple stakeholders
- Experience in cross-cultural communication and a strong understanding of global market nuances.
- Lead the creation and execution of innovative advertising campaigns that resonate with diverse audiences across global markets.
- Ensure campaigns align with the brand’s global positioning and business objectives
- Leverage global market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach target
- Utilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases
- Work closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approaches
- Ensure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and tone
- Develop and manage global advertising resources, ensuring efficient allocation across markets and channels
- Global advertising advocate that champions the needs of the regions, socializes best practices and monitors ROAI
- Stay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industry
- Provide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture
General Motors designs, manufactures, and sells a wide range of vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market. GM generates revenue primarily through vehicle sales under brands like Chevrolet, GMC, Cadillac, and Buick, as well as through financing and insurance services via GM Financial. Unlike many competitors, GM is actively involved in community service and sustainability efforts, with employees contributing significant volunteer hours. The company is also focused on technological advancements, such as its Dynamic Fuel Management system for improved fuel efficiency, and is heavily investing in electric and autonomous vehicle technologies. GM's goal is to lead in the automotive industry while promoting diversity and community engagement.
Company Stage
Grant
Total Funding
$486.7M
Headquarters
Detroit, Michigan
Founded
N/A
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- GM's robust Q2 2024 earnings and raised full-year guidance indicate strong financial health and growth potential.
- The company's partnerships, such as with Carbon Revolution for advanced carbon fiber wheels, highlight its commitment to innovation and high-performance vehicles.
- Significant investments in EV manufacturing, supported by government grants, position GM to capitalize on the growing electric vehicle market.
What critics are saying
- The highly competitive automotive market, including both traditional and EV segments, poses a constant threat to GM's market share.
- Delays in EV production, as seen with competitors like Ford, could impact GM's ability to meet its ambitious EV goals.
What makes General Motors unique
- GM's diverse revenue streams, including vehicle sales, financing, and after-sales services, provide a robust financial foundation compared to competitors focused solely on vehicle sales.
- The company's significant investment in electric vehicles and autonomous driving technologies positions it as a leader in the future of mobility.
- GM's commitment to board diversity, with women making up 55% of its Board of Directors, sets it apart in the traditionally male-dominated automotive industry.
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