Full-Time

Youtube Strategist

Posted on 2/19/2025

Complex

Complex

Multifaceted media platform for pop culture

Compensation Overview

$75k - $90k/yr

Mid, Senior

Company Does Not Provide H1B Sponsorship

New York, NY, USA

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
SEO
Data Analysis
Connection
Connection
Connection
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Requirements
  • Experience managing or programming YouTube for other digital networks. 3-5 Years of experience preferred.
  • Active and plugged in to the digital content landscape.
  • Experience in content creation and production is a plus.
  • Analytical brain with an ability to add your own creative lens.
  • Proven understanding of YouTube platform.
  • Familiarity with Complex content, tone, and voice.
  • Impeccable organizational skills and the need to constantly improve on and develop internal processes.
  • Comfortability working in a fast paced digital landscape.
  • Able to work cross-functionally across various teams with varying KPIs.
  • Proficiency in Slack and email communications.
  • Exemplary in managing your own time.
  • Positive, intuitive, and always proactive.
  • Innately curious and a problem-solver.
Responsibilities
  • Monitor performance on Complex's YouTube channel daily and work in partnership with content groups to optimize and maintain channel health.
  • Collaborate with producers to strategize, develop, and execute long-form videos and shorts in order to maximize views, channel growth, monetization, and other performance goals as established by Complex.
  • Provide and present weekly to bi-weekly reporting to the content teams based on professional insight as well as Complex requested data.
  • Advise on SEO and optimization. Work with the content teams to craft strong titles, descriptions, and thumbnails that help videos get discovered and perform well.
  • Upload videos to YouTube channel (long form and shorts), including programming ad breaks as specified by producers. Must be available for potentially last minute launches that may involve a quick turnaround.
  • Troubleshoot any backend associated with existing libraries and new uploads.
  • Organize Originals content into playlists and find ways to connect videos to boost watch time.
  • Community manage as requested by content teams.
  • Upload videos into JW player for .com.
  • A/B test different thumbnails to see what works best, then share findings with the team.
  • Stay on top of YouTube trends, algorithm updates, and new formats, and pass that info to the development team.
  • Make sure Originals videos follow YouTube’s monetization rules and avoid copyright issues. Also maintaining and alerting leadership to copyright infringement of original content.
  • Participate in programming conversations to help advise on best practices as well as innovate on publishing strategies.
  • Partner with Complex data/analytics teams to create, strategize and monitor performance against goals that align to the larger business content on social and editorial.
Desired Qualifications
  • Experience in content creation and production is a plus.

Complex is a media platform that covers various aspects of pop culture, including music, sneakers, style, and sports. It provides editorial content that keeps its audience informed about the latest trends and news in these areas. The platform generates revenue through advertising, branded content, and merchandise sales, which often feature exclusive collaborations with artists and designers. What sets Complex apart from its competitors is its strong focus on staying ahead of cultural trends, making it a preferred source for enthusiasts looking for the latest updates. The goal of Complex is to engage its diverse audience and create a vibrant community around the interests of pop culture.

Company Size

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Simplify Jobs

Simplify's Take

What believers are saying

  • Virtual events offer new revenue streams for Complex's media platform.
  • Short-form video content engages younger audiences with creative branded content.
  • Collaborations in the NFT space attract tech-savvy consumers and merchandise opportunities.

What critics are saying

  • Emerging digital media platforms may dilute Complex's audience share.
  • Ad-blocking technology threatens Complex's advertising revenue streams.
  • Shifts in social media algorithms impact Complex's content reach and engagement.

What makes Complex unique

  • Complex excels in pop culture, music, sneakers, style, and sports coverage.
  • Exclusive collaborations with artists and designers enhance Complex's merchandise appeal.
  • Complex's editorial content effectively engages users and attracts advertisers.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Parental Leave

Disability Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Pet Insurance

Commuter Benefits FSA

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