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Full-Time

Principal Firmware Engineer

Connected Appliances

Confirmed live in the last 24 hours

Fellow

Fellow

51-200 employees

Designs and sells premium coffee brewing equipment

Food & Agriculture
Consumer Goods

Compensation Overview

$185k - $195kAnnually

Expert

San Francisco, CA, USA

Requires in-office presence 3 days per week.

Category
Embedded Engineering
Software Engineering
Required Skills
FreeRTOS
C/C++
Requirements
  • 10+ years of experience in embedded firmware development, with a focus on real-time operating systems (RTOS) and connected consumer products.
  • Deep expertise in FreeRTOS or other RTOS environments, with a strong understanding of multitasking, scheduling, and system performance optimization.
  • Experience with AWS IoT services and secure, scalable IoT communication protocols (MQTT, HTTP, TLS).
  • Strong knowledge of microcontroller platforms (ARM Cortex, STM32, etc.) and peripheral interfaces (I2C, SPI, UART).
  • Proficiency in C/C++ for embedded systems development.
  • Experience working with on-device GUIs and integrating firmware with mobile applications.
  • Strong debugging skills and experience with tools like JTAG, oscilloscopes, and logic analyzers.
  • Familiarity with embedded development tools (version control, CI/CD) and OTA firmware update processes.
  • Ability to travel - up to 10%
Responsibilities
  • Work closely with product designers, hardware engineers, and app developers to envision new product experiences and ensure a seamless user interface on devices with real-time functionality.
  • Lead the firmware development that brings these ideas to life, creating systems that deliver high performance and reliability.
  • Design and develop embedded firmware using FreeRTOS, ensuring smooth operation of features like on-device GUIs, control systems, and connectivity to mobile applications.
  • Architect and optimize firmware for resource-constrained environments, focusing on efficiency, low power usage, and stability.
  • Build firmware that integrates securely and efficiently with AWS IoT for remote device control, data streaming, and over-the-air (OTA) updates.
  • Ensure seamless communication between connected appliances and cloud infrastructure, working alongside cloud engineers to optimize IoT functionality.
  • Collaborate with hardware engineers to ensure seamless integration between firmware and the physical systems of the device.
  • Partner with mobile app teams to ensure consistent, real-time interaction between the device and mobile apps.
  • Lead design and code reviews, mentor junior engineers, and drive best practices in firmware development.
  • Lead efforts to optimize firmware performance, focusing on real-time responsiveness, efficient memory use, and low power consumption.
  • Conduct thorough testing and debugging of firmware using industry-standard tools, ensuring system reliability and performance benchmarks are met.
  • Take ownership of firmware development for new and existing products, continuously improving code quality and system performance through iterative testing and validation.
  • Lead efforts to improve OTA firmware updates and streamline the deployment process.
  • Understand the latest architecture approaches in secure IoT device provisioning and management for consumer hardware. Make continued recommendations to evolve our designs.
  • Identify potential risks in software development and create strategies to mitigate them, ensuring the safety and efficacy of our appliances.

Fellow Industries, Inc. designs and sells high-quality coffee brewing equipment and accessories, including electric kettles, coffee grinders, and travel mugs. Their products focus on aesthetics, functionality, and precision to enhance the coffee brewing experience for both individual enthusiasts and professional baristas. Fellow operates primarily through a direct-to-consumer model, selling products via their online store and flagship retail locations in San Francisco and Los Angeles. This approach allows them to maintain control over customer experience and build brand loyalty. Unlike many competitors, Fellow emphasizes innovative product design and customer feedback to continually improve their offerings. The company's goal is to provide top-tier coffee brewing tools that cater to the growing demand for premium coffee experiences.

Company Stage

Series B

Total Funding

$40.9M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

8%

1 year growth

9%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fellow's recent $30 million Series B funding round provides significant capital for further innovation and expansion.
  • The company's partnerships with renowned coffee influencers and roasters, such as Square Mile Coffee Roasters and Morgan Drinks Coffee, enhance its brand visibility and credibility.
  • Being named to Fast Company's list of the World's Most Innovative Companies for 2023 underscores Fellow's commitment to continuous innovation and industry leadership.

What critics are saying

  • The specialty coffee equipment market is highly competitive, requiring Fellow to continuously innovate to maintain its edge.
  • Relying heavily on a direct-to-consumer model may limit market reach compared to competitors who utilize broader distribution channels.

What makes Fellow unique

  • Fellow's focus on high-quality, aesthetically pleasing coffee brewing equipment sets it apart in the specialty coffee market, where many competitors prioritize functionality over design.
  • The direct-to-consumer model allows Fellow to maintain control over the customer experience and build a strong brand presence, unlike competitors who rely heavily on third-party retailers.
  • Fellow's products have received numerous awards and accolades, including recognition from Oprah's Favorite Things and the Specialty Coffee Association, highlighting their industry-leading innovation and quality.

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