Marketing Strategy Director
Updated on 3/19/2024
Metadata

51-200 employees

Automated marketing intelligence software
Company Overview
Metadata's mission is to help B2B marketers use Metadata’s Marketing OS to drive more revenue without all the manual and repetitive work. From running paid campaigns to personalizing web experiences to optimizing everything to revenue – Metadata automates all of this.
B2B

Company Stage

Series B

Total Funding

$61.2M

Founded

2015

Headquarters

San Jose, California

Growth & Insights
Headcount

6 month growth

-10%

1 year growth

-8%

2 year growth

10%
Locations
Denver, CO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
Strategy Development
Growth Marketing
Business Development
Business & Strategy
Growth & Marketing
Requirements
  • Proven experience in paid media/digital advertising for B2B
  • Experience building demand models and/or presenting business cases to secure budgets for media, technology, or agency-like services
  • Strong communication skills with the ability to adapt to varying levels of skill and seniority across functions (marketing, sales, finance, ops, leadership)
  • Able to respectfully challenge C-Suite executives when supported by data
  • A keen focus on ROI and revenue-driven strategies, and comfortable discussing financial aspects and negotiating expectations with clients
  • Be, or be willing to become, a Metadata power user and willing to train others to follow in your path
  • Availability to work full-time in PT, MT, CT, or ET time zones
  • Ability to travel up to 15%
Responsibilities
  • Utilize expertise in digital advertising to manage annual ad budgets for customers ranging from $250k to $12M
  • Collaborate closely with clients, helping them transition to Metadata while delivering exceptional white-glove service through building and maintaining strong client relationships
  • Develop, execute, audit, and measure the progress of comprehensive digital strategies that prioritize revenue over vanity metrics
  • Lead client-facing calls to ensure alignment, provide strategic guidance, and best practices supported by benchmark data
  • Leverage existing playbooks, industry best practices, and creativity to implement innovative approaches to meet client business objectives
  • Analyze a client’s funnel metrics to identify performance issues and proactively remediate them or persuasively present recommendations to clients and adapt them to work within their organizational constraints
  • Challenge marketers to embrace economic drivers for their businesses and discuss financial matters
  • Navigate the renewal process by assisting in building a business case, negotiation, procurement, and execution of client agreements, with the supporting resources at your disposal