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Full-Time

Marketing Strategy Director

Posted on 11/30/2023

Metadata

Metadata

51-200 employees

Provides marketing OS for B2B automation

Data & Analytics
Consulting
Hardware
AI & Machine Learning

Compensation Overview

$100k - $160kAnnually

Senior

Denver, CO, USA

Category
Strategy Development
Growth Marketing
Business Development
Business & Strategy
Growth & Marketing
Required Skills
Sales
Communications
Marketing
Requirements
  • Proven experience in paid media/digital advertising for B2B
  • Experience building demand models and/or presenting business cases to secure budgets for media, technology, or agency-like services
  • Strong communication skills with the ability to adapt to varying levels of skill and seniority across functions (marketing, sales, finance, ops, leadership)
  • Able to respectfully challenge C-Suite executives when supported by data
  • A keen focus on ROI and revenue-driven strategies, and comfortable discussing financial aspects and negotiating expectations with clients
  • Be, or be willing to become, a Metadata power user and willing to train others to follow in your path
  • Availability to work full-time in PT, MT, CT, or ET time zones
  • Ability to travel up to 15%
Responsibilities
  • Utilize expertise in digital advertising to manage annual ad budgets for customers ranging from $250k to $12M
  • Collaborate closely with clients, helping them transition to Metadata while delivering exceptional white-glove service through building and maintaining strong client relationships
  • Develop, execute, audit, and measure the progress of comprehensive digital strategies that prioritize revenue over vanity metrics
  • Lead client-facing calls to ensure alignment, provide strategic guidance, and best practices supported by benchmark data
  • Leverage existing playbooks, industry best practices, and creativity to implement innovative approaches to meet client business objectives
  • Analyze a client’s funnel metrics to identify performance issues and proactively remediate them or persuasively present recommendations to clients and adapt them to work within their organizational constraints
  • Challenge marketers to embrace economic drivers for their businesses and discuss financial matters
  • Navigate the renewal process by assisting in building a business case, negotiation, procurement, and execution of client agreements, with the supporting resources at your disposal

Metadata offers a Marketing OS for B2B marketers, automating audience targeting, campaign automation, web personalization, lead enrichment, and revenue optimization. The product utilizes technologies for automating audience targeting, campaign management, web personalization, lead enrichment, and revenue optimization, streamlining marketing efforts for B2B businesses.

Company Stage

Series B

Total Funding

$61.2M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-11%

2 year growth

-8%

Benefits

Remote first

Health, dental, & vision insurance

Flexible PTO

401k

Home office budget

INACTIVE