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Hello Fresh

Meal-kit delivery service with subscriptions

Senior Manager - Sales Strategy & Planning, Retail

Sales OperationsUpdated on Nov 13
Full-time

About the Job

Requirements

  • At least 6 years of experience in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or consumer packaged goods analytics.
  • Experience building and owning a commercial forecast, trade calendar, pricing file, or planning process end-to-end.
  • Strong Excel and Google Sheets modeling skills.
  • A bachelor's degree or equivalent experience.
  • Strong written and verbal communication skills, including preparing leadership-ready materials.
  • Experience partnering with sales, finance, supply chain, and marketing on commercial planning or launch execution.

Responsibilities

  • Own the master commercial forecast by customer, stock-keeping unit, and week, consolidating inputs from retail sales, foodservice, and account teams; partner with Supply Chain on sales and operations planning, forecast assumptions, promotional lifts, new item launch curves, and key customer and channel scenarios.
  • Build and maintain the master trade calendar across retail and foodservice accounts, integrating promotional activity with retail and shopper marketing, account milestones, and commercial planning cycles.
  • Track trade spend against budget, build promotional return-on-investment models, and run post-event analysis to establish trade guardrails, margin visibility, and revenue management discipline for commercial planning.
  • Own customer pricing files, price lists, and cost-change workflows; govern account data and prepare materials for pricing committee decisions.
  • Build weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks.
  • Own the data behind category reviews and customer meetings, including scorecards, velocity and distribution readouts, and appendices; turn category analytics into commercial recommendations.
  • Serve as the commercial gatekeeper for new item commercialization by owning launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards.
  • Partner with Sales and Business Development, Foodservice, Retail and Shopper Marketing, Supply Chain, Finance, and Operations to synchronize customer meetings, trade plans, marketing activity, launches, and account calendars.
  • Document core commercial processes and build repeatable standard operating procedures for forecasting, pricing, item setup, reporting, and account planning.

Desired Qualifications

  • Experience with dashboards, business intelligence tools, or SQL.
  • Experience with retail sales data, syndicated data such as Circana or NielsenIQ, retailer portals, or category management.
  • Exposure to consumer packaged goods, retail, grocery, food, beverage, or fresh and refrigerated categories.
  • A Master of Business Administration degree.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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