Head of Marketing

The Opportunity

At BetterSleep, we’re on a mission to help the world sleep better. With over 85 million downloads, we’ve become one of the most trusted apps in the health and wellness space. But we’re just getting started. The global sleep market is booming, and we’re uniquely positioned to lead it.

We’re looking for a Head of Marketing who will own and scale our growth engine. This is not a role where you inherit a playbook — you will write the playbook. You’ll have the resources of a global brand, the agility of a startup, and the chance to make a measurable impact on millions of lives every single day.

If you thrive on ownership, love scaling big paid budgets, and want to build one of the most impactful consumer brands in wellness, this is your opportunity.

What You’ll Do

• Own growth at scale: Lead BetterSleep’s marketing strategy with full responsibility for paid user acquisition across Meta, TikTok, Google, and emerging platforms.
• Manage big budgets, drive efficient scale: Oversee and grow a $20M+ annual spend while continuously improving CAC, LTV, retention, and payback.
• Lead and inspire: Recruit, mentor, and manage a high-performing marketing and creative team.
• Bridge data and creativity: Build a tight feedback loop where performance insights directly shape creative strategy and testing.
• Expand globally: Scale campaigns internationally and test new markets and channels.
• Collaborate to win: Partner closely with Product, Creative, and Analytics teams to maximize growth levers across the business.
• Forecast and deliver: Build robust plans and reporting frameworks, keeping performance on track across months and quarters.
• Be the voice of growth: Report performance and strategic insights directly to executive leadership at a public company level.

What We’re Looking For

• Seasoned UA leader: 10+ years in consumer marketing with deep expertise in paid acquisition; at least 1-2 years owning $1M+/month budgets.
• Channel depth: Mastery of Meta, TikTok, Google, and appetite for testing new platforms.
• Subscription fluency: Strong grasp of CAC, LTV, retention, and payback dynamics.
• Proven team builder: Experienced in hiring, mentoring, and managing high-performing teams.
• Creative + analytical hybrid: Equally comfortable in dashboards and in creative reviews.
• Strategic operator: Able to set vision and roll up sleeves.
• Executive communicator: Confident reporting results and strategy to senior leadership.

What Makes This Role Exciting

• Massive impact: Your work directly drives the growth of a product already improving millions of lives.
• Big canvas to play on: You’ll be entrusted with scaling a $20M+ annual budget — and the freedom to test new ideas, channels, and markets.
• High-growth environment: Backed by a public company, but agile like a startup — the best of both worlds.
• Global reach: Shape how people sleep and feel better across every continent.
• Mission-driven brand: Health, wellness, and quality of life are at the heart of what we do.

Why BetterSleep?

We’re relentless in our pursuit of better — for our users, our product, and our team. You’ll join a culture that moves fast, values impact, and invests in growth (both personal and professional). Here, you’ll have the autonomy to build, the resources to scale, and the mission to inspire.

This is more than a marketing role. It’s a chance to lead growth at one of the most impactful consumer wellness brands in the world.

Benefits

• Competitive salary & compensation
• Excellent health, dental, and vision coverage
• Retirement plan with employer matching contribution
• Commuter & lunch benefits (UberEats)
• Free access to Tele-health & BetterHelp services;
• Building something that matters - loved by the people and admired by the press
• Any hardware/software that will make you productive and successful;
• Awesome people to work with;
• Nothing to slow you down;
• Helping people live a better life, every day.

The base salary range for this position is $225,000-$289,000. In addition to the base salary, this position is eligible for a performance bonus, and extensive benefits. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.