Marketing Advisor - Hematology

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Objectives

• Manage the assigned product portfolio, at Roche Pharma Taiwan, in alignment with Roche global goals and strategies
• Drive business success by defining and implementing the local marketing plans, ensuring the execution with a strong focus of patient value and connected with all the strategies and solutions 
• Establish marketing priorities and guarantee the strategic focus with efficient resource management
   

Outputs

• Consistent implementation of global strategy through frequent communication with affiliates
•  Succeed in implementing new technologies and digital solutions in Taiwan market
• Contributes to the achievement of the company profitability objectives
• Annual Business Plan for the defined portfolio
• Clear positioning, messaging and branding guidelines
• Efficient cost management and forecasting accuracy

Functional expertise – Primary Responsibilities & Accountabilities

• Play the role of “strategic product champion” to lead the development of the local (or above affiliate) marketing strategy and drive/coordinate branding development or evolution process
• Ensure the development of the marketing strategies and their execution with a strong focus of patient value and connected with all the strategies and solutions generated by different functions and teams
• Design and deliver delightful end-to-end customer experiences through networked way of working
• Maintain up to date knowledge of the global market for the therapy area
• Use appropriate data analytics: analyze and assesses the data to extrapolate meaning and opportunities that drives the product’s overall market strength and positioning
• Perform a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span several customer types (e.g. payers, HCPs) and will require working knowledge across different types of marketing
• Monitor competitor activity and recommend action
• Cultivate and develop Key Opinion Leaders, product advocates and speakers Ensure that all products are actively forecasted; manage the introduction/withdrawal of products; and that product changes/updates are communicated
• Provide input into public relations and access strategy Respect the compliance with all relevant Roche guidelines and policies

Mindset & Behaviors

• Enterprise thinking, eager to learn, system thinker, self-managed & directed, bold, and being able to prioritize
• VACC mindset
• The ability to work with cross-functional teams is a must
• Ability to understand and leverage digital means and tools
• Embracing & implementing agile ways of working is a must
• Entrepreneurial mindset with good partnering capabilities (ability to deeply listen, question & understand, communicate smoothly)
• Growth mindset, able to learn and unlearn quickly, takes risks and experiments, embrace challenges and failures, and contributes to the learning cycle by sharing knowledge with others inside Roche

Operating Principles

• Put Patients First:  I always act as if patients I know are in the room and do what's best for them
• Follow the science:  I seek answers through experiments, data and debate, and act on facts
• Act as one team:  I care, collaborate and commit without boundaries, and trust others to do their part
• Embrace differences:  I seek diverse perspectives, invite opposing views, and challenge myself and others
• Accelerate learning:  I push to learn new things even if difficult, and openly share my successes and failures
• Simplify radically:  I eliminate complexity, reuse with pride, and accomplish more with less
• Make impact now:  I take accountability to do what's right, deliver value fast, and don't wait for certainty
• Think long term:  I choose actions today that benefit future generations
  Skills and Experience :
  ● You have relevant experience in sales, marketing, digital engagement and/or
  commercial operations (including leadership), with demonstrable evidence of
  successfully partnering with customers and achieving shared goals and outcomes.
  ● Pharmaceutical, Diagnostics, Health Sciences, Biotechnology , Business, Marketing or other related fields preferred
  ● You have a proven track record of building, leading and contributing to high performing, diverse, agile teams

Education & Qualifications

Bachelor degree or above in Science, Marketing or Business Management

Working Experience

• Professional experience of pharmaceutical product management with more than 4 years
• Experience in managing product positioning and branding, market analytics, medical education and PR/Communication agencies
• Experience in translating science into marketing messages
• Experience in leading multi-disciplinary team
• Ideally experience in new product launch

Competencies

• Customer, Product and Market Insights: ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions
• Value Creation: ability to develop and communicate the unique value and promise that Roche’s products and solutions provide to its customers
• Business Strategy: ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward
• Proven business acumen
• Solid interpersonal and teamwork skills
• A strong collaborator, experience building and leveraging networks
• Proven track record of driving experimentation, and not afraid to fail/learn fast
• Project Management
• Strategic thinker

Language: proficiency in English and Mandarin

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.