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Brown-Forman

Produces and sells whiskey, vodka, wine

On-Trade Sales Supervisor

Field SalesConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A Bachelor's degree or equivalent is required.
  • Competent computer use, including Microsoft Office programs such as Excel and PowerPoint, is required.
  • Proficiency in spoken and written English is required.
  • A driver's license is required.
  • A minimum of 2–3 years of experience in FMCG is required; experience in the same category or field is preferred.
  • Strong knowledge of sales and negotiation techniques is required.
  • A comprehensive understanding of the market is required.
  • Strong business process organization skills are required.
  • The ability to establish and maintain sustainable commercial relationships is required.
  • Experience using financial information in collaboration with clients is required.
  • The ability to prepare and deliver effective client presentations is required.

Responsibilities

  • Implement the overall On-Trade sales strategy and guide Brown-Forman business partner teams in applying the strategy.
  • Complete the targeted number of point-of-sale visits according to sales steps and company standards, following routes approved by the On-Trade Channel Manager.
  • Visit On-Trade sales points, including in Manisa, establish business partnerships with those points, and maintain the partnerships.
  • Support the Area Sales Manager in creating distributor orders and monitor achievement of distributor purchasing targets.
  • Manage sales, including distributor purchases and field sales, distribution, and visibility of Brown-Forman products.
  • Ensure optimal stock levels at sales points and ensure products are displayed in compliance with Brown-Forman standards, legal recommendations, and internal regulations.
  • Implement brands according to defined planograms and position point-of-sale materials effectively.
  • Ensure activity budgets are applied appropriately and efficiently in line with installation mechanics, deadlines, and company standards.
  • Add potential new On-Trade channel sales points in the region to coverage and guide Brown-Forman business partner teams in doing so.
  • Open and close On-Trade channel sales points in the system in line with company standards.
  • Conduct regional analyses to increase sales of Brown-Forman brands and support company objectives; develop action plans and implement them with Brown-Forman business partner teams.
  • Ensure proper implementation of sales campaigns and promotional activities.
  • Hold regular meetings with Brown-Forman business partner sales teams and guide them in line with company strategies.
  • Submit expected data, reports, and activity evaluations on time and according to company standards and procedures.
  • Report on time using Brown-Forman reporting tools and standards.
  • Hold regular meetings with the On-Trade Channel Manager to provide feedback on work status.
  • Maintain an accurate, up-to-date customer database for the region.
  • Align investments with the company's strategic objectives.
  • Maintain operations in the responsible territory in compliance with company standards.
  • Ensure the responsible territory consistently achieves top-tier results.
  • Regularly monitor investment performance in the territory.
  • Act as a brand ambassador for the Brown-Forman portfolio and coordinate preparation and delivery of product training for Brown-Forman business partner sales staff.

Desired Qualifications

  • Experience in the same FMCG category or field is preferred.

About the Company

Brown-Forman

Produces and sells whiskey, vodka, wine

Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Louisville, KY
Founded
1870

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