Owned Social Strategist

Summary

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job, and there's no telling what you could accomplish! Apple's Services, including App Store, Apple Music, Apple Books, Apple Podcasts, Apple Pay, and many more, are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined, and finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is seeking an Owned Social Strategist to build and launch an all-new organic social marketing strategy for the App Store. The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started! This role involves overseeing owned and operated channels, collaborating with partner channels, and translating marketing priorities into clever, engaging social executions. The ideal candidate is a highly autonomous social media expert who understands the app developer world, knows how to effectively leverage social to tell impactful stories, and cultivates deeply engaged audiences.

Minimum Qualifications

5+ years experience in digital/social marketing in the social media space. 3+ years managing agencies and vendors. Deep understanding of the app developer ecosystem and the unique culture, challenges, and triumphs of app creation. Self-starter who thrives working autonomously while navigating ambiguity with confidence. Meticulous attention to detail in both strategic planning and tactical execution of all customer-facing communications from App Store social channels. Proven ability to map social initiatives to measurable KPIs and present data-driven insights to key stakeholders. Experience working directly with creators, talent, and other external partners to collaborate on social marketing efforts. Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc. Excellent storytelling and presentation skills. Experience collaborating with multiple cross-functional teams and stakeholders. Strong leadership and negotiation skills. Ability to juggle multiple campaigns and projects simultaneously. Experience working with high-profile talent on high-stakes projects.

Preferred Qualifications

Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling. A true social media savant who keeps their finger on the pulse of constantly evolving platforms, emerging formats, and shifting audience expectations for brand engagement. Experience developing and pitching new strategic social media approaches to legacy channels. Tuned in to cultural trends and conversations around apps, gaming, books, podcasts, music, fashion, sports, tech, and entertainment. Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors. Collaborative and team-oriented approach resulting in shared success. Demonstrates professionalism and work ethic with the ability to set boundaries. Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership. Excited about driving forward social creative which impacts generative engine optimization strategies for LLM citations and agent-based search tools.

Description

Spearhead an entirely new organic social strategy for the App Store, bringing marketing priorities to life through clever and innovative ideation. Map all social efforts back to clear measurement frameworks, delivering actionable reporting and insights to key stakeholders. Develop social-first concepts, campaigns, and programs that feed into App Store owned social channels. Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social. Evangelize social best practices to educate cross-functional teams and stakeholders, internally and externally. Demonstrate thought leadership and perspective around best-in-class social trends, ideas, and strategy for key marketing moments. Identify and integrate AI optimizations into daily workflows to improve efficiency, while fiercely protecting the authentic, human voice of our content. Lead social briefings for campaigns, formats, and initiatives with a third party agency. Provide hands-on support for programming and publishing, as needed, across owned social channels. Manage agency relationships. On-call nights and weekends as needed.