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Workana

Freelancer marketplace connecting clients with professionals

Analista de Marketing e Conteúdo

Brand & Creative MarketingConfirmed live in the last 24 hours
Part-timeRemote in BrazilNo salary listed

About the Job

Requirements

  • Experience producing content for Instagram and YouTube.
  • Experience editing videos with Adobe Premiere, CapCut, DaVinci Resolve, or similar tools.
  • Experience managing campaigns in Meta Ads and/or Google Ads.
  • Strong written communication.
  • Ability to translate technical content into simple, accessible language for the audience.
  • Organization to manage schedules, the editorial calendar, and multiple deliverables.
  • Ability to work with different content formats.
  • Autonomy to execute activities end to end.

Responsibilities

  • Plan, produce, and publish Instagram posts, stories, and reels.
  • Produce, edit, and publish videos for the YouTube channel.
  • Record content with company leadership and subject-matter experts.
  • Edit videos using Adobe Premiere, CapCut, DaVinci Resolve, or similar tools.
  • Adapt content for different formats and channels.
  • Create supporting materials for the commercial team, including presentations and institutional materials.
  • Manage paid media campaigns in Meta Ads and Google Ads.
  • Track content and campaign performance and identify opportunities for improvement.
  • Integrate content activities with lead-generation and lead-capture strategy.
  • Contribute to planning and maintaining the editorial calendar.
  • Attend periodic team alignment meetings.

Desired Qualifications

  • Experience producing B2B content.
  • Experience in content marketing or educational content.
  • Experience in the condominium, real estate, or services market.
  • Knowledge of YouTube SEO.
  • Experience with Canva, Figma, or similar tools.
  • Experience with editorial planning.
  • Knowledge of content-led demand-generation strategies.
  • Experience analyzing content and paid-media metrics.

About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size
5,001-10,000
Company stage
Series C
Total funding
$15.8M
Headquarters
Buenos Aires, Argentina
Founded
2012

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