UnitedMasters is a digital platform that distributes music for independent artists, serving as an alternative to traditional record labels. Artists upload music and UnitedMasters distributes it to streaming services, online stores, and social platforms, while providing data analytics, marketing tools, and creative services; artists keep full ownership of their master recordings. Unlike many labels, UnitedMasters focuses on owner-controlled careers and offers the premium SELECT plan with events and opportunities to connect with industry figures. Its goal is to help independent artists reach a global audience, grow their fan base, and sustain their careers on their own terms.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$240M
Headquarters
New York City, New York
Founded
2017
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TRUE RELIGION and unitedmasters partner to launch "TRUE RELIGION ON TOUR CONCERT SERIES" Ahead of New York fashion week. Sep 04, 2026, 09:00 ET Multi-City Concert Series Spotlights Intimate Live Music Experiences With Top Artists Dess Dior, Dono, Ro$ama,Trevor Jackson & More LOS ANGELES, Sept. 4, 2026 /PRNewswire/ - True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, announced the launch of "TRUE RELIGION ON TOUR CONCERT SERIES," a new partnership with UnitedMasters, the leading music tech platform that facilitates unique collaborations between independent artists and the world's biggest brands. The debut of the four-city concert series brings emerging and established artists to intimate, community-driven live experiences, strengthening True Religion's connection to music culture, engagement with both Gen Z and Millennial audiences, and underscoring both brands' vision and equity in independence. "True Religion has always been deeply connected with music," said Kristen D'Arcy, CMO at True Religion. "To partner with UnitedMasters and bring 'True Religion On Tour Concert Series' to life gives us an opportunity to build connections and create experiences where fans can discover new artists and engage with the brand in an entirely new way." "This partnership with True Religion reinforces the superpower and key differentiator of UnitedMasters, which is to exist at the intersection of music and brands in an authentic way. For years, True Religion has championed music and culture and we are proud to help continue this legacy with the shared mission of doing it your way," said Todd Perry II, VP/Head of Marketing at UnitedMasters. The series will feature performances from Dess Dior, Dono, Ro$ama and Trevor Jackson, with each event designed to create a direct connection between artists, fans and the True Religion community. Rather than traditional concerts, the format will allow consumers to experience live performances in a more personal setting while engaging with the brand through product, interactive experiences, UM-curated in-store playlists and more. "I'm excited to lead the launch of the UnitedMasters x True Religion On Tour Concert Series during NYFW. This is a perfect way to showcase my talent and love of fashion at the same time. Celebrating women and independence is something I can always get behind," said Dess Dior. Kicking off in New York City on September 10, 2026, the series will continue with stops in Atlanta in mid-October, Houston in mid-November, and Los Angeles in December, before launching its second year in February 2027. "At UnitedMasters, our mission is to give artists the tools, resources and support to maximize their creative potential while building direct connections with their fans," said Steve Stoute, CEO of UnitedMasters. "Celebrating individuality is what makes our partnership with True Religion so natural. Together, through 'True Religion On Tour Concert Series,' we're bringing music, fashion and culture together for artists and communities to connect and celebrate each other." Through its partnership with UnitedMasters, True Religion is continuing to invest in music, emerging talent and authentic cultural experiences, using its retail footprint as a platform to connect artists and consumers in meaningful ways. For more information on 'True Religion On Tour Concert Series,' please visit True Religion online and Instagram at @TrueReligion. About True Religion: Founded in 2002, True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, quickly became a global icon by redefining fashion with its bold Super T stitching and innovative construction. Worn by artists, athletes and style pioneers, the brand is rooted in self-expression and individuality. Today, True Religion continues to evolve while staying true to its heritage, blending timeless craftsmanship with modern influences. Offering denim, sportswear, accessories and more for men, women and kids, True Religion remains a go-to for those who live boldly and authentically. About UnitedMasters: UnitedMasters is the leading music tech platform for independent artists. Through our unique mix of music distribution services, artist marketing solutions, and partnership opportunities with the world's biggest brands, UnitedMasters offers tech-enabled solutions that enable artists to own their futures. We fuel the careers of artists like FloyyMenor, Brent Faiyaz, BigXthaPlug, and more - and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect over 2M+ independent artists on our platform with global brands like ESPN, Diageo, and Coca-Cola. These connections are powered by our world-class creative talent to propel the commercial success of artists and brands in today's world. SOURCE True Religion
Bay Swag, G Herbo reunite for the new single 'layderr' * Date posted: August 26, 2026 Rappers Bay Swag and G Herbo have joined forces once again with the release of "Layderr," a new collaboration that adds another entry to their growing list of joint records. The song was released through Standard Records and Nothing Bout Us Regular in partnership with UnitedMasters and was produced by Yababykid. The track pairs Bay Swag's melodic street-oriented style with G Herbo's signature drill-influenced delivery, creating a moody hip-hop record built around eerie production and hard-edged lyricism. Bay Swag has continued to build momentum following a series of high-profile releases and collaborations that expanded his profile within New York's evolving rap scene. His recent work has helped establish him as one of the artists helping shape the sound associated with the city's "sexy drill" movement. Meanwhile, G Herbo remains a prominent figure in Chicago rap, coming off a busy stretch of releases and performances that have kept him active on the national hip-hop circuit. With "Layderr," Bay Swag and G Herbo continue a creative partnership that has generated interest among rap fans in recent years. The release arrives as both artists remain active in the genre, offering listeners a new collaboration that blends elements of New York and Chicago rap while reinforcing the strengths that have defined their respective careers. See the official video for 'Layderr' - HERE. Stream 'Layderr' - HERE.
Latest music industry hires: celestion, The Team, UnitedMasters, Merlin, Virgin, Version III, Country Music Hall of Fame, more. Latest music industry hires: celestion, The Team, UnitedMasters, Merlin, Virgin, Version III, Country Music Hall of Fame, more dylan smith august 14, 2026. Here's a recap of recent music industry hires and in-house promotions as of August 14th, 2026. If you have a job shuffle to share, we're all ears. Send us a note to [email protected]. If you'd like to post a job on our Job Board, just send us a request to [email protected]. And, keep track of all the latest music industry hires here. Celestion. Celestion has welcomed longtime Tube Amp Doctor higher-up Torben Müller as business development manager. The Team. In Los Angeles, The Team has added David Valdez and Danielle Diab, both joining from Live Nation, as tour marketing directors. And in its artist services group, the agency formerly known as Wasserman has upped Sophie Maltby to associate director of integrated music and sports partnerships. UnitedMasters. Ex-Warner Records marketing exec Todd Perry II has stepped in as UnitedMasters' VP and head of artist marketing, while Luca Zanello, previously with Roc Nation, has come aboard as head of brand and sync partnerships. Also signing on is Goldie Harrison (who returns to the company following a stint at Empire) as head of commerce and former Def Jam A&R professional Jason Peerless as artist and label operations VP. Merlin. After the better part of two decades in Warner Music's legal department, Jon Glass is now Merlin's general counsel. Virgin music group. Having spent about 13 years with Believe, Syaheed MSBI has been tapped to serve as Virgin's first VP for Africa, the Middle East, and Asia (AMEA). Version III. Warner Records streaming VP Ben Farber has exited the major "to dedicate his full attention to" Version III, the "100% independent" indie that he co-founded in 2021. Country Music Hall of Fame. The Country Music Hall of Fame and Museum has elevated Kelly Campbell (who's been part of the team for five years) to associate director of brand marketing and boosted Becca D'Hilly (one year) to associate director of revenue marketing. Nixon Peabody. Nixon Peabody has hired Matt Finkelstein as a partner; the veteran IP and entertainment attorney will lead the firm's music practice. Tape Room music. After six years with Tape Room, Caroline Hodson has risen to A&R VP. Hey Now Records. And at Hey Now, ex-Elektra A&R director Dilan Ames has formally been announced as A&R VP, with former Play It Again artist manager Alyssa Ramsey joining as artist development director.
UnitedMasters hires Alessandro 'Moz' Moro to lead UK division; signs London acts Grace Carter and Kid Apollo. May 5, 2026 UnitedMasters is doubling down on its presence in the UK, bringing on music industry veteran Alessandro "Moz" Moro to run its UK division as Senior A&R. At UnitedMasters, he will work alongside Jesse Morav, the company's VP of A&R, with the two overseeing operations, artist development, and growth across the UK. The independent music distribution platform also announced on Tuesday (May 5) that it has signed London-based singer-songwriter Grace Carter and songwriting-production trio Kid Apollo. Moro comes to the role with 15 years of industry experience, having worked across Warner Records, Island Records, Platoon and EMPIRE. He oversaw digital strategy for artists including Drake, The Weeknd, Jessie J and A&R for artists like Ayra Starr, Teni, and Kwengface. For UnitedMasters, the UK push follows the success of banner artists like BigXthaPlug, FloyyMenor, Veigh, Bay Swag, and Armanii in 2025, the company said. "We're honoured to be working with both Grace Carter and Kid Apollo and feel they are perfect partners to reflect United Masters' ethos of empowering independent artists in various chapters of their careers." Alessandro "Moz" Moro, UnitedMasters Alessandro "Moz" Moro, Senior A&R, UnitedMasters, said: "We're honored to be working with both Grace Carter and Kid Apollo and feel they are perfect partners to reflect UnitedMasters' ethos of empowering independent artists in various chapters of their careers. These acts represent the kind of world-class UK talent we want to build global stories with. "Grace is already a proven voice in the market - a remarkable songwriter and artist with real depth, a history on the UK charts, and a fan connection that has only continued to grow. Meanwhile, Kid Apollo brings something different but equally exciting: a Gen-Z perspective with broad musical influences, strong early audience signals, and ambitious creative vision. What excites us most is that both artists have distinct identities, and in today's saturated market that matters more than ever." Jesse Morav, VP A&R, UnitedMasters, added: "As we continue expanding UM's global footprint, a strong UK presence is essential. The UK remains one of the most influential music ecosystems in the world - commercially, culturally, and as a launchpad for global careers. With Grace Carter and Kid Apollo, we're investing in two artists who reflect both sides of that opportunity: proven excellence and emerging innovation. Our goal is to help translate their UK momentum into durable international careers." "As we continue expanding UM's global footprint, a strong UK presence is essential. The UK remains one of the most influential music ecosystems in the world - commercially, culturally, and as a launchpad for global careers." Jesse Morav, UnitedMasters Grace Carter, one of the two new signings, is a pop-soul artist who broke through with her debut single Silence and released her first album, A Little Lost, A Little Found, in 2023. She has toured with Lewis Capaldi, Dua Lipa, and HAIM, and appeared on the BBC Music's Sound of 2019 and BBC One's To Watch 2019 lists. Her new project this year will be distributed with UnitedMasters. "I have only scratched the surface on what I'm trying to achieve and consistency is one of my biggest goals over the next year. We're about to do something I've never done before and I have felt nothing but excitement and encouragement from the team around me." Grace Carter Commenting on the signing, Carter said, "I am so excited for what we have to come this year. It's been a rollercoaster getting to this point but I have made a body of work that I am so so proud of and I'm so happy to have UnitedMasters as my distribution partner. I released my first song in 2017 and 9 years on, 22 songs and a couple of deals later it is so important to me to feel empowered and in control of my project and career." "We're super excited for people to hear the music we've been making this past year. It's taken a bit of time for us to feel ready to release again but we're finally back!!!" Kid Apollo Carter added: "I have only scratched the surface on what I'm trying to achieve and consistency is one of my biggest goals over the next year. We're about to do something I've never done before and I have felt nothing but excitement and encouragement from the team around me." "I've known Moz for years and when we started conversations on how we wanted to release this next body of work it was important to me that anyone involved is genuinely passionate about what I'm trying to do. Once we had the initial conversation and I was introduced to Jesse and the wider team I felt the same enthusiasm and excitement from everyone and it felt like a no brainer. " - Kid Apollo will be joining Carter on the UnitedMasters UK roster. The trio - Jimmy, Felix and Theo - are childhood friends who have been creating alternative R&B and indie pop music together for the last five years. They released a sophomore EP in 2023 that landed them on Notion's Undiscovered: Artist 2023 list, and put out their debut single via UnitedMasters, Kumbaya, on April 8. Kid Apollo said: "We're super excited for people to hear the music we've been making this past year. It's taken a bit of time for us to feel ready to release again but we're finally back!!! Shout out Moz for believing in us and the rest of the UM team for being involved in this next era." The UK expansion comes as UnitedMasters continues to extend its reach globally. In 2023, the company doubled down on its Africa presence after partnering with Nigerian producer, Sarz, to "unlock new opportunities for African artists." Sarz is behind hits for artists such as Wizkid, Drake, Tiwa Savage, CKay, LoJay, and Chris Brown. Elsewhere at UnitedMasters, in 2024, the company struck a multi-year direct deal with TikTok. UnitedMasters is a Merlin member. MBW understands that UnitedMasters was licensed through Merlin until this deal. The same year, UnitedMasters partnered with mixing and mastering startup RoEx to provide AI-powered mastering services to UnitedMasters' artists, and launched a $20-a-year subscription tier that allows artists to keep 100% of royalties. Music Business Worldwide
BigXthaPlug honoured at pre-Grammy bash. BigXthaPlug has been honoured at the third annual Celebration of Independent Music's pre-Grammy bash. Ahead of this year's Grammy Awards, artist services platform UnitedMasters hosted its third annual Celebration at the Hollywood Palladium in Los Angeles. The pre-Grammy event also featured live performances from rising Jamaican artist Armanii, followed by BigXthaPlug, who energised the crowd with his signature hits. The evening concluded with a performance by iconic hip-hop duo Clipse, who are also set to perform at the 2026 Grammy Awards. They were joined on stage by a special guest appearance from Pharrell Williams. Texas rapper BigXthaPlug was presented with six plaques, including the Recording Industry Association of America (RIAA) 2x platinum for Take Care; 2x platinum for All The Way featuring Bailey Zimmerman; a YouTube plaque for 1 million subscribers; an overall streaming plaque for I Hope You're Happy in honour of 1 billion streams; and a Spotify streaming plaque for Mmhmm celebrating 500 million streams. In September 2025, BigXthaPlug earned his first No. 1 on Billboard's Hot Rap Songs chart with All the Way. The album it was taken from, I Hope You're Happy, debuted in the top two on both the Top Rap Albums and Top Country Albums charts. A former American football player, BigXthaPlug, real name Xavier Landum, is known for his deep voice and authentic Southern hip-hop style. He has collaborated with artists such as Offset, Jelly Roll and Luke Combs on songs spanning country to rap.