Who you are:

As a Senior Growth Marketing Analyst, you’ll drive impactful growth strategies and manage exciting paid campaigns across platforms like Meta, TikTok, and YouTube. We’re looking for a data-driven innovator who thrives on challenges and is passionate about uncovering insights that fuel our success. Your creativity and analytical mindset will play a key role in shaping our marketing initiatives as we scale, making a tangible impact on our business. If you’re ready to take on a critical role in a fast growing business and help us reach new heights, we want to hear from you!

This is a full-time role. Hometap has a Boston office where candidates are welcome to work, but candidates are able to work remotely within the United States on east coast hours.

What you’ll do:

• Manage day-to-day operations in our paid digital channels
  • Launch new ads and manage budgets for Meta, TikTok, YouTube, and other digital channels 
  • Help manage and execute on a robust testing agenda, including creative, campaign structure, targeting, landing pages, and more
  Own reporting and analysis
  • Own reporting and dashboard maintenance for your channels
  • Keep tabs on what kinds of ads are driving the best performance in each channel and surface these insights to the broader Marketing team
  • Perform ad hoc deep dives into specific areas of your channels
  • Write up reports on test results and maintain our testing database 
  Assist with creative strategy 
  • Work with Growth Marketing Senior Manager to drive our ever-evolving creative strategy on paid social
  • Help brainstorm and write briefs for new creative concepts, and partner with our Creative team to bring these concepts to market
  • Keep a pulse on best practices for paid social media advertising 
  • Competitive research: stay abreast of what our competitors and peers are doing in their paid advertising channels

What you bring:

• 2+ years of hands-on, in-platform experience managing paid social and/or other digital media channels
• A passion for (and perhaps slight obsession with!) figuring out what kinds of ads work on Meta, TikTok, YouTube, and beyond
• An understanding of the value of quality creative and rapid iteration, and can help keep our creative testing engine humming
• Experience with marketing analytics platforms such as Heap and Google Analytics
• Proficiency with Excel or Google Sheets
• Strong communication skills, both written and verbal
• Excellent organizational skills and attention to detail. For example, you love great naming conventions!
• Bonus: experience analyzing ad creative metrics such as hook rates, watch rates, CTR, etc.