Simplify Logo

Full-Time

Growth Marketing Manager

Fuel iX, Gen AI Saas

Updated on 7/19/2024

WillowTree

WillowTree

501-1,000 employees

Designs digital products with AI and data

Consumer Goods
Consulting
Financial Services

Senior

Boston, MA, USA + 3 more

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • 3-8 years of experience in growth marketing, with a focus on enterprise SaaS products
  • Demonstrable experience in successfully scaling and optimizing digital marketing campaigns
  • Strong analytical skills, with the ability to use data to inform decisions and drive growth
  • Knowledge of the latest marketing technologies and trends, with a particular interest in AI and enterprise software solutions
  • Ability to successfully partner and align with cross-functional teams and stakeholders
  • Experience with market automation and digital analytics tools such as Salesforce Marketing Cloud (SFMC), Pardot, and Google Analytics 4 (GA4)
  • Excellent communication and teamwork skills and strong interest in operating in a fast-paced environment
  • Comfort with ambiguity and shifting priorities based on market needs
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
  • Familiarity with generative AI technologies
Responsibilities
  • Develop and execute growth marketing strategies to increase brand awareness and generate leads
  • Utilize a data-driven approach to identify opportunities and optimize marketing campaigns across multiple channels
  • Align marketing strategies with product capabilities and market needs
  • Implement A/B optimization strategies to improve conversion rates and user engagement
  • Leverage analytics tools to track performance metrics and ROI, adjusting tactics as necessary to meet business objectives
  • Work with content and design teams to manage the completion of content development and artifacts for publication

WillowTree specializes in designing and building elegant, performant digital products powered by data and AI, including mobile apps and websites for Fortune 500 clients. They leverage generative AI and machine learning to optimize customer experiences and operational efficiency, offering personalized and automated marketing campaigns.

Company Stage

M&A

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-5%