Email Marketing Specialist
One Park Financial
Email Marketing Specialist
One Park Financial
Provides working capital for small businesses
One Park Financial · Santo Domingo, Dominican Republic · Full-time · Posted 2026-10-06
Workplace: on_site
Department: Marketing
Company Overview
One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.
Why Join Us?
At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here's what you can expect when you join our team:
About the role
One Park Financial is seeking a highly skilled and driven Email Marketing Specialist to join our marketing team. This role is critical for advancing our marketing automation strategies, enhancing lead-generation efforts, and driving customer engagement through precise and effective email marketing campaigns.
The ideal candidate will possess in-depth expertise in Salesforce Account Engagement (formerly Pardot), combined with a strategic mindset for leveraging the platform to achieve measurable business outcomes. Fluency in English and Spanish is required to support our diverse customer base and multi-channel initiatives.
Responsibilities
Pardot Administration:
Manage and maintain Pardot instances, ensuring data integrity, seamless workflows, and optimal functionality.
Configure and customize Pardot to align with marketing strategies and business objectives.
Create and manage custom fields, campaigns, and business processes to support sophisticated marketing automation workflows.
Collaborate with the Salesforce CRM team to ensure data synchronization and cohesive customer journey mapping.
Email Marketing:
Develop a content calendar and strategies that align with One Park’s tone of voice and brand framework.
Design and execute email marketing campaigns, leveraging segmentation, personalization, and A/B testing to drive engagement and conversion.
Monitor performance metrics and utilize tools like MX Toolbox, Google Postmaster, and Glock Apps to ensure email deliverability and list hygiene.
Proactively manage blacklists and troubleshoot deliverability issues.
Lead Generation and Nurturing:
Design and optimize lead nurturing workflows to guide prospects through the buyer's journey efficiently.
Analyze lead behavior and engagement data to identify improvement opportunities and refine campaign strategies.
Support sales and marketing alignment by implementing lead scoring models and tracking lead progression.
Reporting and Analytics:
Create and maintain comprehensive reports to track key performance indicators (KPIs), including email open rates, click-through rates, conversion rates, and lead progression.
Leverage Pardot's analytics tools to generate actionable insights and recommend data-driven improvements.
Present regular performance updates and insights to stakeholders.
Qualifications
Written fluency in Spanish is mandatory.
Proven experience in Pardot administration and marketing automation, with a track record of successful campaigns.
Solid understanding of email marketing best practices, industry standards, and compliance requirements.
Basic knowledge of HTML and CSS for email and landing page customization.
Experience with Salesforce CRM integration and management is a strong advantage.
Strong analytical skills, attention to detail, and ability to handle multiple projects with competing deadlines.
Excellent written and verbal communication skills in both English and Spanish.
Salesforce certifications (e.g., Pardot Specialist, Pardot Consultant) are highly preferred.
Competitive salary and performance-based incentives.
Comprehensive benefits package, including health insurance, retirement plans, and more.
Opportunities for professional development and certifications.
Access to advanced marketing tools and platforms to support your success.
A collaborative and innovative work environment that promotes growth and creativity.
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Provides working capital for small businesses
One Park Financial provides working capital for small and mid-sized businesses. By drawing on direct experience with entrepreneurs, they help owners access funding options that fit their needs, enabling growth and operations. Their products are designed to supply working capital through funding options tailored to SMBs, rather than a one-size-fits-all loan. The company differentiates itself through a deep understanding of small business challenges, a focus on community impact, and recognition as a Top Workplace for several years, underscoring a people-first approach. The goal is to help small business owners succeed on their own terms by giving them affordable, accessible capital to support their initiatives and contribute to local economies.
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