EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

THE EMPOWER WAY

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact

Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward

Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view

Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community

Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table

No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Virtual first environment

JOB DESCRIPTION

Empower is seeking a Growth Marketing Manager to deploy, measure, and optimize a multimillion advertising budget more efficiently for paid social and other digital channels. This hybrid role combines the deep analytical rigor of a Business Analyst with the strategic execution of a Media Buyer to drive measurable impact in our marketing efforts.

The ideal candidate excels at using data and analytics to solve complex problems and identify new opportunities that fuel business growth. They will collaborate across marketing, product, and design teams to develop agile solutions that maximize the value of our digital advertising campaigns. We welcome candidates with limited or no prior experience in digital marketing but possess an analytics-first mindset, technical aptitude, exceptional initiative, and a passion for learning and growing in the field.

Travel for company offsites is expected at a minimum of 2 times a year.

KEY RESPONSIBILITIES

• Own and manage paid media campaigns across key platforms (e.g., Meta, Google, TikTok) to drive optimal performance and alignment with business goals.

• Analyze campaign and channel-level marketing performance to uncover insights that inform strategic decision-making.

• Design and execute A/B and multivariate tests to measure the effectiveness of new strategies, campaigns, and budget allocations.

• Influence marketing budget allocation through data-driven recommendations and business intuition.

• Collaborate with cross-functional teams—Product, Marketing Analytics, and Design—to seamlessly align media buying strategies with broader business goals, driving meaningful and measurable outcomes.

QUALIFICATIONS

• B.S. in engineering, business, finance, computer science, mathematics, or related field.

• 3+ years of industry experience in data analytics, marketing analytics, or media buying.

• Highly adaptable to new tools, platforms, and analytical methods.

• Strong problem-solving skills with a structured approach.

• Ability to communicate complex topics effectively using frameworks.

• Comfort working with cross-functional partners in marketing, tech, and business teams.

• (Preferred) Hands-on experience managing paid campaigns on platforms like Meta, Google, and TikTok.

• (Preferred) Experience in FinTech or banking with exposure to credit or marketing analytics.

• (Preferred) Strong SQL abilities with high accuracy and attention to detail, experience with Python is a plus

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!