Empower

Empower

Subscription-based fintech for credit building

Overview

Empower.me provides a subscription-based personal finance platform that helps people manage money, monitor credit, and save. It offers budgeting tools, customizable payment plans, and credit-score monitoring; payments are reported to credit bureaus to help build a positive history, though missing minimums can hurt credit. A Thrive line of credit is available after approval with a soft credit inquiry that doesn't affect score. The service differentiates itself by tying ongoing financial management tools to credit-building through payment reporting, with the goal of improving users' financial health over time.

About Empower

Simplify's Rating
Why Empower is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$174.5M

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Petal acquisition adds credit card tech for higher-margin lending products.
  • Cashalo buy expands Empower into Philippines market immediately.
  • Allianz partnership introduces lifetime income annuities to customer base.

What critics are saying

  • Albert's $1,000 advances capture Empower's price-sensitive users in 6 months.
  • Chime's $500 interest-free MyPay undercuts Empower's $8 subscription now.
  • CFPB fines force Empower's cash advance model overhaul within 12 months.

What makes Empower unique

  • Empower approves 75% of cash advances using real-time income data, not credit scores.
  • Thrive line reports payments to bureaus, building credit for underserved users.
  • AutoSave algorithmically transfers saveable funds based on spending patterns.

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Funding

Total Funding

$174.5M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Generous equity package

Full healthcare benefits

Unlimited PTO

Technology expense reimbursement

Work from anywhere

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Coverager
Jan 5th, 2025
Allianz Life Partners With Empower To Offer Lifetime Income Annuity

Allianz Life <i class="fa fa-info-circle company-popover" data-content="h3Allianz Life/h3. div. table

Coverager
Apr 9th, 2024
Empower To Acquire Petal

Financial technology company. Empower <i class="fa fa-info-circle company-popover" data-content="h3Empower/h3. div

Finextra Research
Apr 9th, 2024
Credit fintech Petal agrees sale to Empower

Empower Finance has agreed to buy US credit fintech Petal and closed the acquisition of Philippines-based Cashalo.

PR Newswire
Apr 9th, 2024
Empower Signs Definitive Agreement to Acquire Petal, and Completes Acquisition of Cashalo, to Accelerate Access to Fair Credit for Underserved Consumers

/PRNewswire/ -- Empower Finance, Inc. has entered into a definitive agreement to acquire Petal, a consumer credit card and financial technology company...

NerdWallet
Mar 18th, 2024
8 Apps That Loan You Money: Compare Cash Advance Apps

NerdWallet partners with Empower to provide consumers with small cash advances ($10-$250) quickly (within an hour).

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