Influencer Manager @ Airbnb

Growth & Marketing (6)
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Growth & Marketing (6)

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Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Influencer Manager - 12 Month Fixed Term Contract

The Community You Will Join:

The Airbnb Communications team helps drive earned visibility and cultural relevance for the brand, delivering thoughtful campaigns that support direct traffic and brand love. As part of our influencer function, you’ll work within a team that sits at the intersection of culture, content, and community - leading locally resonant, social-first campaigns that inspire and inform.

The Difference You Will Make:

We are looking for a dynamic, collaborative, and creative Influencer Manager for a 12 month fixed term contract to lead execution of Airbnb’s influencer strategy in Italy. In this role, you’ll localise regional priorities and deliver best-in-class campaigns that connect Airbnb to culturally relevant conversations and communities.

You’ll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships, leading campaigns end-to-end, overseeing briefing and contracting, and partnering closely with internal stakeholders, and agency teams.

This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and knows how to translate brand objectives into content that is native, thumb-stopping and earns influence, not interrupts.

A Typical Day:

Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and build out policy influencer program in Italy, including how and when we work with agencies to execute
Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and political and economic influencers and industry experts
Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly

Your Expertise:

5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
A deep understanding of the creator landscape in Italy and strong instincts on what content resonates and why
Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
Track record of advising political decision makers (party, NGO, corporate) on social media/amplification strategy, and running effective social media operations
Experience working with social platforms including Instagram, TikTok and YouTube
Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
Strong written and verbal communication skills; experience writing briefs and reviewing content
Comfortable with creator negotiations, including deliverables, usage rights, and paid media
Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
Passion for storytelling, digital culture, and brand building through the creator economy

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Influencer Manager

Italy, Month Fixed Term Contract

Airbnb

Influencer Manager - 12 Month Fixed Term Contract

The Community You Will Join:

The Difference You Will Make:

A Typical Day:

Your Expertise:

Simplify's Take

What believers are saying

What critics are saying

What makes Airbnb unique

Benefits

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6 month growth

1 year growth

2 year growth