Retail Lead Generation Program Manager

Company Name

Florida Home Air Conditioning

Overview

Pay: Base Salary of $55,000–$65,000 per year, plus performance bonusesSchedule: Full-time, including evenings and weekendsLocation: Jacksonville, FL

Florida Home Air Conditioning, part of the ARS family of brands, is a leading provider of residential HVAC services for homeowners in the Jacksonville area. We're proud to serve the local community for over 20 years with expert heating, cooling, and indoor air quality solutions. Backed by the strength of ARS, we combine local commitment with national support to deliver trusted service, quality workmanship, and year-round comfort.

We are seeking an experienced Retail Lead Generation Program Manager to lead and grow our retail lead generation program throughout the Jacksonville market.

This leadership position is responsible for recruiting, training, coaching, and managing a team of Lead Generators, also known as Sales Support Associates (SSAs), stationed at retail partner locations. The ideal candidate is a results-driven leader with experience in sales management, team development, and performance coaching who can drive qualified HVAC leads, improve conversion rates, and build strong retail partnerships.

What We Offer:

• Year-round, stable work

• Competitive base salary of $55,000–$65,000 annually

• Performance-based bonus opportunities

• Take-home company vehicle, gas card, and maintenance plan

• Paid training and ongoing professional development

• Health insurance options starting as low as $5 per week

• 401(k) with company match, paid time off, and holiday pay

• Employee discounts and growth potential within a national brand

Responsibilities

What You'll Do:

Retail Lead Generation & Sales Performance

• Lead and manage the retail lead generation program across assigned retail partner locations in the Jacksonville market.

• Drive qualified HVAC sales leads and appointment opportunities through effective retail engagement strategies.

• Monitor daily, weekly, and monthly lead generation goals, conversion rates, and team performance.

• Analyze sales activity, lead quality, and performance metrics to identify opportunities for improvement.

• Develop and implement strategies to increase customer engagement, lead generation, and appointment conversion.

Team Leadership, Recruiting & Development

• Recruit, interview, hire, train, and develop Lead Generators (SSAs).

• Establish individual and team performance expectations, goals, and accountability standards.

• Conduct regular coaching sessions, performance reviews, and field observations to improve results.

• Create and manage Lead Generator schedules to ensure appropriate coverage during peak retail traffic hours.

• Motivate and recognize team members through performance incentives, coaching, and ongoing development.

Retail Partner Relationships & Program Management

• Build and maintain strong relationships with retail store management and regional partners.

• Ensure compliance with retail partner guidelines, company policies, and program standards.

• Conduct regular store visits to evaluate employee performance, customer engagement, and program execution.

• Coordinate retail promotions, special events, and lead generation initiatives to maximize opportunities.

• Collaborate with branch sales leadership to improve lead quality, appointment setting, and overall sales results.

• Maintain accurate reporting of staffing, lead generation activity, and program performance.

Qualifications

Required Qualifications:

• Minimum 2 years of proven sales experience.

• Strong leadership, communication, organizational, and interpersonal skills.

• Demonstrated ability to motivate, coach, and develop employees.

• Ability to manage multiple retail locations, schedules, and performance goals.

• Strong understanding of sales processes, customer engagement, and lead generation strategies.

• Comfortable analyzing performance metrics and using data to improve results.

• Ability to work evenings and weekends based on retail business needs.

• Valid driver's license with an acceptable driving record.

Preferred Qualifications:

• Previous supervisory, team leadership, or sales management experience.

• Experience managing retail sales teams, Lead Generators, or Sales Support Associates.

• Background in HVAC, home improvement, home services, or retail partnership programs.

• Experience recruiting, training, and managing performance-based sales teams.

• Familiarity with CRM systems, sales reporting, and Microsoft Office applications.

• Additional relevant training, certifications, or equivalent education.

Compensation is based on experience and qualifications. Advertised pay ranges and bonuses are not guaranteed and do not constitute an offer of employment. Sign-on bonuses, where offered, are subject to the terms of the offer letter addendum. American Residential Services is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristic. Privacy Policy: ars.com/privacy-policy