On Premise Trade Marketing Intern
Red Bull
On Premise Trade Marketing Intern
Red Bull
Manufactures and markets energy drinks
ON PREMISE TRADE MARKETING
Support the management and deployment of Point of Sale (POS) materials and tools, coordinating activities such as ordering, delivery tracking and market rollout.
Contribute to the implementation of visibility initiatives across the Field organization, supporting the deployment of branded POS assets.
Support the development of consumer activation and product communication projects, collaborating with internal teams and external partners to create execution materials and launch support tools.
Contribute to occasion-based activation programs, helping translate consumer insights into effective in-store execution standards.
EXECUTION AND PROJECT SUPPORT
Support the implementation of integrated marketing campaigns within the On Premise channel, collaborating with Brand Marketing and Field teams to bring national initiatives to life in the market.
Work closely with colleagues across the Field organization, supporting day-to-day activities and gaining exposure to execution needs and business priorities.
Contribute to Trade Marketing projects and activations, coordinating activities with internal stakeholders and external partners.
Gradually take ownership of dedicated projects and responsibilities, developing planning, project management and operational execution skills.
Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, Event Management or a related field, or currently studying.
Strong interest in Trade Marketing and the On Premise environment.
Proactive, curious and eager to learn, with a hands-on and solution-oriented approach.
Good planning, organizational and prioritization skills, with attention to detail.
Strong communication and interpersonal skills, with the ability to collaborate effectively with different teams and stakeholders.
Comfortable working in a fast-paced and dynamic environment.
Good knowledge of Microsoft Office, particularly PowerPoint and Excel.
Good command of English, both written and spoken.
Monthly internship allowance: €800 + meal vouchers
Red Bull S.r.l. promotes equal opportunities in compliance with Legislative Decree No. 96/2026, issued in implementation of European Directive 2023/970 regarding pay transparency and the strengthening of the principle of equal gender pay. We welcome all applications, regardless of age, gender, disability, sexual orientation, religion or ethnicity.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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