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IPG Mediabrands

Global media planning, buying, analytics

Social Strategist

Social Media Strategy & Management +1Confirmed live in the last 24 hours
Full-timeNew York, NY, USA$70k - $75kIn-person

About the Job

Requirements

  • The role requires 2–4 years of community management and social strategy experience.
  • Demonstrate enthusiasm for interactive media and digital marketing, with strong working knowledge of social media.
  • Be highly organized and detail-oriented, emphasizing complete accuracy.
  • Balance multiple workstreams and collaborate effectively across departments.
  • Have strong writing and communication skills.
  • Execute tasks independently, work with remote team members, and interact with peers and senior executives at partner agencies and client teams.
  • Have knowledge and expertise across social media channels, including Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, and YouTube.

Responsibilities

  • Develop a deep understanding of each client’s brand tone, embody the brand voice, and update the client’s social media response bank on an ongoing basis.
  • Respond to social comments and direct messages on social platforms through community management, including after-hours moderation.
  • Own organic social media content publishing through an automated content management system and manually in-platform.
  • Provide quarterly updates on best practices for organic and paid social.
  • Compile qualitative quarterly reports focused on audience observations and commentary themes for agency partners and clients.
  • Build strong relationships with internal and external agency teams to complete client work efficiently.
  • Provide expertise and perspective on new social media features and shifts in the social landscape by producing points of view for the agency.
  • Collaborate with the Social Strategy team and associated IPG agencies on ad hoc projects outside client work to help drive new business opportunities for KINESSO.
  • Stay current on cultural and social trends, emerging platforms, audience behaviors, and platform best practices, and interpret them for clients’ businesses.
  • Work with the internal paid social team to craft quarterly reports and insights on the success of organic and paid social posts.
  • Own communications across teams and lead meetings between internal teams, external partner agencies, and clients.

Desired Qualifications

  • Experience mining insights, building social strategies, planning editorial calendars, community management, and social reporting is preferred.
  • Experience working within the health industry or government agencies is a bonus, but is not required.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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