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betr

Fantasy sports with live microbetting

Acquisition Operations Associate

Growth MarketingUpdated on Nov 11
Full-timeMiami, FL, USANo salary listedIn-person

About the Job

Requirements

  • At least 1 year of experience in marketing operations, growth marketing, account coordination, or a related role.
  • Strong organizational skills and the ability to manage multiple projects with competing deadlines.
  • Comfort working in Excel or Google Sheets to organize data, maintain reports, and identify trends.
  • Clear written and verbal communication, with strong follow-through across internal teams and external partners.
  • Attention to detail and a proactive approach to identifying issues and getting them resolved.
  • Interest in performance marketing, creative testing, and understanding what drives customers to sign up and engage.
  • Ability to work independently and adapt as priorities evolve.

Responsibilities

  • Coordinate the creative process from brief through delivery, keeping priorities, deadlines, feedback, and approvals organized.
  • Work with internal creatives, agencies, and creators to develop assets for paid media and acquisition campaigns.
  • Maintain an organized creative library and testing tracker so the team can easily access assets and understand what is running.
  • Track creative performance and help translate learnings into new briefs, iterations, and testing ideas.
  • Maintain recurring reports on acquisition spend, campaign performance, creative results, and partner activity.
  • Help monitor key metrics, including acquisition cost, conversion rates, customer value, and payback.
  • Check data for accuracy, flag discrepancies, and coordinate with acquisition and data teams to resolve issues.
  • Summarize results into clear takeaways that help the team prioritize next steps.
  • Support day-to-day coordination with agencies, affiliates, creators, and other marketing partners.
  • Manage deliverables, timelines, asset requests, tracking links, and campaign launch requirements.
  • Maintain partner trackers and support invoice reconciliation and budget tracking.
  • Prepare performance updates and keep follow-ups and action items moving.
  • Support go-to-market execution for new products, features, promotions, and acquisition offers.
  • Coordinate with product, creative, retention, and compliance teams to ensure campaigns have accurate messaging and launch on schedule.
  • Help maintain and test acquisition touchpoints, including landing pages, app store assets, and onboarding experiences.
  • Quality-assure customer journeys, promotional messaging, and tracking before launch, and flag opportunities to improve conversion.
  • Monitor competitor offers, creative, and customer experiences to inform new ideas.

Desired Qualifications

  • Experience in sports, gaming, consumer apps, or another fast-paced consumer business.
  • Familiarity with paid media platforms, attribution tools, affiliate platforms, or reporting dashboards.
  • Experience coordinating creative production or supporting product launches.
  • Familiarity with artificial intelligence tools that improve research, reporting, and day-to-day marketing workflows.

About the Company

betr

Fantasy sports with live microbetting

Betr.app blends fantasy sports with microbetting in online sports betting. It offers two main products: Betr Picks and Microbetting. Betr Picks lets users make multiple selections across different sports, betting on player stats with the potential to win up to 100 times their entry, adding emphasis to each choice. Microbetting enables live, instant bets on every moment of a game—plays, drives, pitches, at-bats, shots, and possessions—giving quick, real-time opportunities to win. The platform earns revenue from entry fees paid by participants; more users and more bets translate to higher income. Betr.app stands out by combining a fantasy-like pick’em experience with real-time microbets, offering both a structured, multi-pick format and the thrill of live, moment-by-moment wagering. Its goal is to attract sports fans who want to test their knowledge and instincts while turning their sports insight into potential winnings, thereby growing its user base and revenue.

Company size
51-200
Company stage
Early VC
Total funding
$120M
Headquarters
Miami, FL
Founded
2022

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