Research Analyst - Consumer Insights

Job Description

Research Executive, Consumer Insights in a member of SA&I Customer Success, focusing on quantitative practice responsible for delivering high-quality research, driving consultative client engagement, and supporting the growth of the Quantitative customer success team across Thailand.

The Research Executive supports the design, execution, analysis, and reporting of market research projects. This role requires strong understanding of data analysis in quantitative research methodologies and the ability to translate data and consumer insights into meaningful actionable recommendations for clients. The incumbent will work closely with managers, operational stakeholders, to facilitate the project from beginning to end.
 

Project Management

• Assist in the end-to-end management of quantitative research projects, focusing mainly on FMCG industry.
• Coordinate with internal teams, fieldwork operations, data processing team and external partners to ensure smooth project execution.
• Monitor project timelines, budgets, overall execution and deliverables.
• Support questionnaire development and research materials.

Data Analysis & Insights

• Conduct data checking, cleaning, and validation.
• Analyze survey and consumer data using Excel, SPSS, or other analytics tools.
• Identify key findings, trends, and actionable insights.
• Develop compelling charts, tables, and data visualizations.

Reporting & Storytelling

• Support the preparation of reports, presentations, and client deliverables.
• Translate data into meaningful business implications and recommendations.
• Ensure accuracy and quality of all outputs.

Client & Stakeholder Management

• Support client communications and project updates.
• Participate in client meetings and presentations.
• Build understanding of clients' business challenges and research objectives.

Continuous Learning

• Stay updated on market trends, consumer behavior, and research methodologies.

Contribute ideas to improve research processes and deliverables.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Social Sciences, or related fields.
• 1-3 years of experience in market research, consumer insights, analytics, consulting, or related fields.
• Strong Microsoft Excel and PowerPoint skills.
• Experience with survey platforms and statistical tools (SPSS, Q, R, Python, Power BI, or Tableau) is an advantage.
• Understanding of quantitative research methodologies.

Soft Skills

• Strong analytical and critical thinking skills.
• Excellent communication and presentation abilities.
• High attention to detail and accuracy.
• Strong project management and organizational skills.
• Ability to multitask and manage deadlines in a fast-paced environment and on-time project delivery.
• Curiosity about consumers, markets, and business trends.
• Effective collaboration with cross-functional teams.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion