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Stagwell

Global marketing network delivering digital services

Area Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeStamford, CT, USA$70k - $75k /yrIn-person

About the Job

Requirements

  • One to three years of adult beverage experience is preferred but not required.
  • Familiarity with on- and off-premise marketing initiatives.
  • Prior promotional agency experience is preferred but not required.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
  • Must be at least 21 years old.
  • Must have reliable transportation and access to a smartphone.
  • Ability to lift and transport promotional materials and event assets as needed.

Responsibilities

  • Recruit, hire, train, and lead Promotional Specialists to execute on- and off-premise sampling programs to client standards.
  • Serve as the local point of contact for client field marketing and maintain communication between client field marketing and JetFuel.
  • Meet with the client to gather information, stay updated on product and industry knowledge, and report competitive activity in the market.
  • Staff required on-premise, off-premise, and special events within assigned geographic regions.
  • Align JetFuel's objectives with the client's objectives and develop positive working relationships with key JetFuel and client field marketing personnel.
  • Conduct regular spot checks to ensure quality standards meet client expectations.
  • Ensure Promotional Specialists receive necessary training and materials before promotions, and provide clear direction, expectations, and constructive feedback to improve execution and results.
  • Manage human resources issues, including performance management and conflict resolution, for a team of part-time specialists.
  • Manage promotional material inventories, storage units, and the return of permanent materials after each promotion.
  • Communicate event standards and conduct regular debriefing sessions with Promotional Specialists to evaluate program effectiveness.
  • Share insights, feedback, and key learnings regularly with the Regional Sampling Manager and Directors.
  • Manage, monitor, and audit Promotional Specialists' budget spend daily; manage program budgets to ensure execution within guidelines.
  • Motivate Promotional Specialists to maintain positive attitudes and leave a strong brand impression, and develop personnel through strong leadership.
  • Complete administrative responsibilities accurately and on time, including maintaining expense records with receipts.
  • Maintain an updated calendar of scheduled events and track event execution as a percentage of target or goal.
  • Maintain accurate inventory of client assets, including point-of-sale materials and uniforms, and responsibly manage client equipment and assets.
  • Manage informational requests from field personnel and recap key takeaways for management.
  • Understand and ensure compliance with state rules and regulations, and maintain the integrity of reported information.

Desired Qualifications

  • One to three years of adult beverage experience.
  • Prior promotional agency experience.

About the Company

Stagwell

Global marketing network delivering digital services

Stagwell is a global marketing and communications holding company built from a network of more than 70 agencies that deliver digital-first marketing services for brands, governments, and nonprofits. It combines digital transformation, creative, media planning, public relations, and data analytics through agency work and the Stagwell Marketing Cloud, a suite of AI-powered tools like Agent Cloud that give marketers access to multiple AI models for market research, media management, and communications. The company differentiates itself with a digital-native, networked model that blends creative output with data-driven media and AI tools on a scalable platform, unlike traditional, siloed holding groups. Its goal is to provide end-to-end, data-informed marketing solutions at scale for global brands while expanding the reach of its AI-powered software portfolio.

Company size
51-200
Company stage
IPO
Headquarters
New York City, New York
Founded
2015

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