Law Office of Bryan Fagan

Family law and estate planning firm

Marketing Director

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeHouston, TX, USANo salary listed

About the Job

Requirements

A bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.
Seven to ten years of proven marketing management experience, preferably in a fast-growing company or legal environment.
At least five years of experience managing exempt and non-exempt employees.
A strong grasp of digital marketing tools, A/B testing, analytics, and customer relationship management systems.
Strong written and verbal communication skills, including web copywriting.
Strong attention to detail and time-management ability, and the ability to maintain composure in high-pressure situations.

Responsibilities

Develop and execute comprehensive marketing plans aligned with firm-wide growth goals.
Mentor and lead a team of marketing professionals to ensure high-quality work and streamlined processes.
Oversee digital marketing initiatives, including search engine optimization, search engine marketing, social media, and paid advertising, to drive website conversions and exceed lead-generation goals across 14 offices.
Conduct market research and competitive analysis to inform future vision and guiding strategies.
Maintain and evolve a consistent brand identity across print, digital, and video channels.
Manage marketing budgets and track return on investment on all campaigns to make data-driven recommendations for optimization.

Desired Qualifications

Marketing management experience in a fast-growing company or legal environment.

Join the executive leadership of a fast-growing legal powerhouse. We are recruiting a results-oriented Marketing Director to architect the next phase of our growth at the Law Office of Bryan Fagan. This mission-critical role focuses on standardizing marketing processes, delivering actionable data insights, and maximizing high-intent lead generation across all channels. Managing an established team of one manager and four associates, the Director will ensure our marketing strategy scales seamlessly with our multi-office expansion.

Key Responsibilities:

Strategic Leadership: Develop and execute comprehensive marketing plans aligned with firm-wide growth goals.
Team Management: Mentor and lead a team of marketing professionals to ensure a high-quality output of work and streamlined process flow.
Lead Generation: Oversee digital marketing initiatives, including SEO/SEM, social media, and paid advertising, to drive website conversions; with a high focus on exceeding the lead generation goals across 14 office.
Market Analysis: Conduct market research and competitive analysis to articulate future vision and guiding strategies.
Brand Identity: Maintain and evolve a consistent brand identity across all channels, including print, digital, and video.
Budget & ROI: Manage marketing budgets and track ROI on all campaigns to make data-driven recommendations for optimization.

Qualifications:

Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field required.
Experience: 7-10 years of proven marketing management experience, preferably in a fast-growing company or legal environment.
Leadership: 5+ years of experience managing a team of exempt and non-exempt employees.
Technical Proficiency: Strong grasp of digital marketing tools, A/B testing, analytics, and CRM systems.
Communication: Exceptional written and verbal communication skills, including copywriting for the web.
Attributes: Self-starter with superior attention to detail, strong time management, and the ability to maintain composure in high-pressure situations.

Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success!

About the Company

Law Office of Bryan Fagan

Family law and estate planning firm

Law Office of Bryan Fagan is a family law and estate planning firm focused on guiding clients through sensitive personal matters such as child custody, child support, alimony, and asset division. It provides direct access to the attorney and a dedicated client support team, prioritizing clear communication and timely updates on case status, billing inquiries, and other concerns. Clients receive proactive check-ins throughout the case, ensuring responsiveness and ongoing support. The firm differentiates itself by offering strong attorney access, consistent communication, and a team-based approach to client service. Its goal is to help clients navigate complex family-law and estate-planning issues with professional, diligent, and transparent guidance.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Houston, TX
Founded: 2012

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