Full-Time

Customer Marketing & Advocacy Manager

Posted on 11/6/2024

WalkMe

WalkMe

1,001-5,000 employees

Digital adoption platform for user guidance

Enterprise Software
AI & Machine Learning

Compensation Overview

$97k - $130kAnnually

+ Bonus + Benefits

Mid

Raleigh, NC, USA

Hybrid position in Raleigh.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • Undergraduate degree or equivalent combination of education and experience in a related field
  • 3+ years in product or customer marketing
  • Experience in the disciplines of customer marketing, customer advocacy, customer experience, or value management
  • Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
  • Demonstrated written skills
  • Excellent communication and collaboration skills
  • Strong analytical skills and ability to use data to inform decisions
  • Experience with online review platforms
  • Experience with Salesforce
  • Experience with Reference Edge a plus
Responsibilities
  • Partner with internal teams, like Sales and Customer Success, to identify top reference accounts and success stories
  • Develop a strong understanding of WalkMe’s customer base and how to align the right people with the right opportunities
  • Maintain a current and accurate customer reference database
  • Build strong relationships with reference accounts and champions and provide a top notch experience partnering together on advocacy initiatives
  • Manage the logo & story approval process, navigating relationships and processes with the customer’s legal & PR departments
  • Partner with the customer champions to develop compelling case studies that highlight success and ROI
  • Partner with internal teams to fulfill reference needs, like sales reference calls, case studies, event speakers, award nominations, customer programs, and more.
  • Develop the advocacy funnel to identify, recruit and nurture customers into champions
  • Lead the WalkMe Champions program, creating events and programming to engage our biggest fans.
  • Manage strategy on peer-to-peer review platforms, including G2 and Gartner Peer Insights, including review sourcing campaigns, review replies, and maximizing reviews impact internally and externally
  • Assist with other Customer Engagement programs such as the Community, Customer Stories, and Customer Awards as needed

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

Company Stage

IPO

Total Funding

$299.1M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital adoption platforms boosts WalkMe's market potential.
  • AI-driven personalized experiences create opportunities for WalkMe's platform integration.
  • Partnerships with Cognizant and UST enhance WalkMe's market reach and capabilities.

What critics are saying

  • Integration challenges with SAP systems may delay synergy realization post-acquisition.
  • User resistance to AI-driven WalkMeX could impact adoption rates.
  • Dependency on partners like Cognizant and UST may limit WalkMe's direct market influence.

What makes WalkMe unique

  • WalkMe's platform offers code-free solutions, simplifying digital adoption for enterprises.
  • The platform provides real-time contextual guidance, enhancing user experience and productivity.
  • WalkMe's subscription model ensures continuous support and updates for its clients.

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Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

INACTIVE