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Full-Time

VP – Demand Partnerships

Inmobi Exchange

Posted on 7/1/2024

InMobi

InMobi

1,001-5,000 employees

Mobile advertising and programmatic solutions provider

Consumer Software
Education

Compensation Overview

$182.7k - $289.3kAnnually

+ Quarterly Variable Bonus + Sales Incentive + Equity (RSUs)

Senior, Expert

San Mateo, CA, USA

This role is in-person and onsite in our San Mateo, CA office.

Category
Business Research
Strategy Development
Business Development
Business & Strategy
Required Skills
Market Research
Sales
Communications
Marketing
Requirements
  • 10-15 years of experience leading global teams in ad tech, with significant exposure to mobile and programmatic ad tech ecosystem (buy and/or sell-side)
  • Must have vast DSP demand partnerships expertise and the depth of knowledge to go deep in this programmatic ecosystem
  • Ability to be the face of the business in front of executive leadership team and external stakeholders in 1:1 settings and industry settings
  • Experience partnering closely with cross-functional leadership
  • Strong problem-solving and conceptual thinking skills
  • Strong analytical skills, facility with revenue funnel metrics, and well-honed pattern recognition to quickly identify anomalous trends
  • Ability to work in a team and cross functionally across time zones
  • Ability to influence key stakeholders across regions
  • Exceptional communication skills with all levels of an organization
  • Very strong people management and mentorship skills- a track record of having shaped new leaders
  • BA/BS degree in a relevant discipline, or equivalent experience. MBA/Master's degree is a plus!
Responsibilities
  • Own the business and growth strategy for programmatic demand on the InMobi Exchange, one of the largest mobile app SSPs in the industry
  • As a core member of the platform leadership team, provide thought leadership to help drive the creation of the product roadmap, with an eye on immediate revenue growth as well as long term strategic value
  • Ensure our platform has the most efficient tools, systems, and processes to drive sustainable growth
  • Direct team of ~7 partner managers spread across multiple geographies, responsible for career growth and mentorship
  • Drive the revenue growth and upsell strategy for buy-side partners, direct the team in executing the same
  • Understand client needs, key metrics, and the competitive landscape through market research and data driven insights to continuously improve the client experience and make recommendations for next horizon business opportunities
  • Coordinate across internal teams and business units to facilitate programmatic monetization of InMobi's O&O properties (Glance), working closely with the respective O&O teams
  • Drive the creation of product-market fit for the O&O portfolio working with the Product Marketing team
  • Partner with global sales teams and BD heads to influence hunting strategy of new clients on the buy side
  • Work closely with the Business Development/sales leadership in optimizing the sales process and monitoring the effectiveness of their efforts
  • Partner with marketing and sales to help drive GTM of new programmatic offerings to agencies and brands, and fuel the development of SPO partnerships

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Company Stage

IPO

Total Funding

$1.3B

Headquarters

Kadubeesanahalli, India

Founded

2007

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-12%

2 year growth

-10%
Simplify Jobs

Simplify's Take

What believers are saying

  • The planned $10 billion IPO and relocation to India could significantly boost InMobi's market presence and financial resources.
  • Nostra's unique lock screen gaming platform, with over 100M monthly active users, offers significant growth potential in the gaming sector.
  • Partnerships with companies like Foxcatcher and Microsoft Advertising enhance InMobi's capabilities and market reach.

What critics are saying

  • The recent layoffs and restructuring could indicate underlying financial or operational challenges.
  • The competitive landscape in mobile advertising is fierce, with giants like Google and Facebook posing significant threats.

What makes InMobi unique

  • InMobi's focus on the in-app programmatic ecosystem sets it apart from competitors who may not specialize in this niche.
  • The launch of InMobi U positions the company as a thought leader by educating clients on advanced advertising techniques.
  • InMobi's comprehensive suite of DSP and SSP solutions provides a one-stop-shop for both media buyers and app publishers, unlike competitors who may only offer one or the other.

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