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About InMobi
Industries
Consumer Software
Education
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$214.6M
Headquarters
Kadubeesanahalli, India
Founded
2007
Overview
InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to effectively purchase ad space to reach their target audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics and optimization tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to improve the efficiency and effectiveness of mobile advertising, ensuring that both advertisers and publishers can maximize their revenue.
Simplify's Take
What believers are saying
- InMobi's partnership with Scope3 aligns with the trend of sustainability in advertising.
- The $100 million funding is earmarked for AI-driven expansion, enhancing mobile engagement.
- Recognition as a 'Strong Performer' boosts InMobi's reputation among potential clients.
What critics are saying
- Increased competition from local players like VerSe in the Indian market.
- Potential over-reliance on debt financing could impact financial stability.
- Pressure to deliver on AI-driven expansion could strain resources if not managed well.
What makes InMobi unique
- InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
- The company provides advanced analytics and optimization tools to improve ad performance.
- InMobi U educates marketers and publishers, enhancing their understanding of in-app advertising.
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Funding
Total Funding
$214.6M
Above
Industry Average
Funded Over
6 Rounds
SoftBank
Kleiner PerkinsBenefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Wellness Program
Free Lunch
Pet Insurance
Employee Assistance Program
Growth & Insights and Company News
6 month growth
↓ -98%1 year growth
↓ -46%2 year growth
↓ -46%Founded in 2013 by Ritesh Agarwal, OYO, the Indian hospitality giant, has expanded its budget hotel chain into the U.S. market.
Bangalore, India - November 05, 2024 - InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a "Strong Performer" in The Forrester Wave(TM): Sell-Side Platforms, Q4 2024.
InMobi Advertising selects Scope3 to pioneer green media offering.
Softbank-backed InMobi today announced that it has raised $100 million via a debt financing agreement from MARS Growth Capital, a joint venture between MUFG and Liquidity Group.
Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.
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About InMobi
Industries
Consumer Software
Education
Entertainment
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$214.6M
Headquarters
Kadubeesanahalli, India
Founded
2007
InMobi is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today