InMobi Advertising has expanded its China operations with new AI-powered cross-screen and full-funnel advertising solutions targeting Chinese brands seeking domestic and global growth. The company's unified intelligence framework delivered over 2x revenue growth and a nearly 40% improvement in return on advertising spend. InMobi's platform reaches more than 2.5 billion devices through 70,000-plus apps. Its flagship consumer platform, Glance, accesses approximately 250 million active users globally. Publishers using the InMobi SDK achieve 3–5x greater revenue compared with API-only integrations. The company is also expanding its InMobi Accelerate and Alliance business, which manages over $2.5 billion in media flow globally through partnerships with Microsoft Advertising, Baidu, and Yandex. InMobi is targeting China's short-drama industry, which surpassed 100 billion yuan ($14.7 billion) in 2025.

InMobi Advertising unveils AI-Powered Cross-Screen and full-funnel solutions to help Chinese brands grow across domestic and global markets. InMobi's unified intelligence engine delivers 2x revenue growth and a 40% improvement in ROAS, while the expanded InMobi Accelerate and Alliance network unlocks broader advertising reach. SHANGHAI, CHINA - Media OutReach Newswire - 29 July 2026 - InMobi Advertising, the agentic advertising platform from global technology company InMobi, today announced a major expansion of its China business, introducing new AI-powered cross-screen and full-funnel advertising capabilities to help Chinese brands and developers grow both domestically and internationally. The company will showcase its latest commerce and advertising monetisation solutions at ChinaJoy 2026. As Chinese enterprises transform into global brands, they face challenges on two distinct fronts. Domestically, navigating search, social and content ecosystems dominated by powerful closed platforms requires deep local relationships and market expertise. Internationally, consumer attention is increasingly fragmented across mobile devices, lock screens and connected TV, while advertising is often planned and bought in isolated silos, resulting in disconnected user experiences, higher churn and unpredictable returns on advertising spend. New AI-Powered Cross-Screen Advertising Capabilities Drive Measurable Results To support Chinese brands expanding globally, InMobi has introduced a unified advertising solution that combines its global programmatic exchange, strategic OEM partnerships with industry leaders including Samsung, Motorola and Google, and Glance, its flagship consumer platform. Together, these assets create an AI-optimised framework that connects mobile, lock screen and connected TV experiences, reaching more than 2.5 billion devices through 70,000+ apps integrated with the InMobi SDK. Powered by InMobi's unified intelligence framework, the framework is already delivering strong business outcomes, including over 2x revenue growth, and an almost 40% improvement in return on advertising spend (ROAS). Publishers integrating through the InMobi SDK are also achieving almost 3-5x greater revenue compared with API-only integrations. At the centre of this ecosystem is Glance, which reaches approximately 250 million active users globally and provides Chinese advertisers with access to one of the world's most engaged consumer surfaces through AI-powered discovery and commerce experiences. Expanded InMobi Alliance Network Enhances Market Access Alongside its AI-powered cross-screen innovations, InMobi continues to expand InMobi Accelerate and Alliance business, through which advertisers can access search and social inventory through InMobi's strategic partnerships with Microsoft Advertising, Baidu, and Yandex, among others, helping advertisers access premium inventory and audiences across domestic and international markets. Since 2023, media flow through InMobi Accelerate and Alliance has increased rapidly in China, reflecting growing demand from Chinese advertisers seeking growth opportunities across domestic and overseas markets. Globally, InMobi Accelerate and Alliance manages more than US$2.5 billion in media flow. "Chinese enterprises are entering a new phase of growth, with ambitions that extend well beyond individual markets or channels," said Abhay Singhal, Co-founder of InMobi. "Our role is to bring together the platform access, consumer reach and AI-led intelligence they need to grow with greater consistency. Through InMobi Accelerate and Alliance, and our cross-screen, full - funnel capabilities via agentic AI and Glance, we are helping businesses connect fragmented touchpoints and turn them into more meaningful consumer engagement and measurable outcomes." Expanding Support for China's Booming Short-Drama Industry InMobi is also expanding its focus on the fast-growing short-drama industry, one of China's most dynamic digital content categories. According to National Radio and Television Administration in 2025, the market surpassed RMB100 billion (US$14.7 billion) in 2025 and now includes more than 800 Chinese short-drama apps operating internationally. As competition intensifies, user retention has become as important as user acquisition. Leveraging AI-powered retargeting, lifecycle marketing and audience intelligence capabilities, InMobi helps publishers re-engage viewers, recommend relevant content and improve long-term monetisation. The company plans to deepen its engagement with the short-drama ecosystem through creator partnerships, joint marketing initiatives and proprietary audience solutions that support sustainable growth in global markets. Meet InMobi at ChinaJoy 2026 Attendees, media and industry partners are invited to visit InMobi during ChinaJoy 2026 to learn how the company is helping Chinese brands and developers accelerate growth across domestic and global markets. * Dates: 31 July - 3 August 2026 * Venue: Shanghai New International Expo Centre (SNIEC), Shanghai * Booth No.: W4F102 Hashtag: #InMobi 发行人全权负责对本公告的内容 InMobi Advertising InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach - including flagship consumer platform Glance - InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. Event & Exhibition 29 Jul 2026 03:10pm #Event & Exhibition #Technology 01 August 2025 3:30pm HKT

InMobi Advertising announced the launch of FRAME Attention. InMobi Advertising, part of global technology company InMobi, announced FRAME Attention, a certified high-attention media product available across Mobile In-App Video and Connected TV (CTV). Validated by Lumen Research, a trusted partner in attention measurement, FRAME Attention promises a minimum floor of 8,000 Attention Per Mille (APM) and is available via Deals and IO to brand advertisers and agencies worldwide. FRAME Attention redefines video Advertising measurement. The launch addresses a fundamental limitation in how digital video has long been bought and measured - and marks the first in-app video attention model built at scale, closing a gap that's existed since attention measurement moved past viewability. APM captures what viewability cannot, measuring the percentage of impressions actually viewed multiplied by average view time per 1,000 impressions to produce a count of attentive seconds delivered. "Brands have spent years optimizing for impressions that were never really seen," said Kunal Nagpal, Chief Business Officer at InMobi. "FRAME Attention changes the equation. We built the first in-app video attention model at scale because buyers shouldn't have to choose between reach and real attention, and now they don't have to. It's independently verified to capture real human attention, and that attention translates directly into the brand outcomes our clients are measuring against. Working with Lumen Research to validate performance across both mobile and CTV gives buyers a level of confidence that hasn't been available at the supply layer before." Independent Research shows stronger attention and brand impact. Independent testing by Lumen Research found that InMobi's Mobile In-App Video inventory achieved 3.5x better attention than standard YouTube equivalent video ads. CTV inventory reached 9,593 APM, outperforming the 7,286 APM streaming benchmark by 31%. Those elevated scores carried through to brand outcomes in a Cint-measured study run across four million impressions, which recorded a 67.4% lift in ad recall and a 16.5% lift in brand awareness, both above Cint's established benchmarks for CTV brand lift studies. "These are unusually high levels of attention - and due to a combination of simultaneous factors," said Mike Follett, CEO of Lumen Research. "InMobi unites interactive environments, lightning-fast load time, excellent creative and persistent onscreen presence to deliver very impressive levels of attentional performance." Supply-Layer advantage Delivers verified attention. InMobi's advantage is structural rather than algorithmic. Because InMobi operates at the supply layer, it can directly curate high-attention environments, promising a minimum APM floor, while utilizing creative authoring and SDK-level controls for consistent, engaged user experiences measured through third-party verification. This level of certainty cannot be replicated through any buy-side optimization tool alone. FRAME Attention available across Mobile and CTV. FRAME Attention is available in two bundles, one for Mobile In-App Video and one for CTV, the two screens where video attention is most concentrated. * High Attention Mobile Bundle: Delivers certified placements across premium apps, reaching audiences in active sessions, with Lumen attention reporting on every campaign. * High Attention CTV Bundle: Curates premium streaming inventory for engaged viewing, with outcomes independently reported by Lumen Research or Adelaide. Together, they give buyers one partner, one certified standard, and one measurement currency spanning the phone in hand and the TV at home. The product is part of InMobi's broader FRAME Ad Experience suite, designed to move agencies and brand advertisers beyond reach-and-frequency planning toward outcome-driven media investment. It is available globally across InMobi's mobile, desktop, and CTV supply, including Glance properties. To share your insights, please write to ABM at [email protected]