InMobi

InMobi

Mobile advertising and marketing technology solutions

About InMobi

Simplify's Rating
Why InMobi is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Education

Entertainment

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$420.6M

Headquarters

Kadubeesanahalli, India

Founded

2007

Overview

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

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Simplify's Take

What believers are saying

  • InMobi's $100 million funding boosts its AI-driven mobile engagement and advertising platforms.
  • Recognition as a 'Strong Performer' in Forrester Wave report attracts more publishers.
  • New Lucknow office enhances regional presence and taps into emerging Indian markets.

What critics are saying

  • Increased competition from Glance's AI-powered lock screen experiences may divert clients.
  • Reliance on debt financing poses financial risks if growth expectations aren't met.
  • Upcoming IPO pressure could lead to strategic missteps or overextension.

What makes InMobi unique

  • InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
  • The company provides advanced analytics and optimization tools to improve ad performance.
  • InMobi's strategic partnership with TalkingData enhances its data-driven advertising capabilities.

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Funding

Total Funding

$420.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Growth & Insights and Company News

Headcount

6 month growth

-97%

1 year growth

-24%

2 year growth

-23%
Analytics India Magazine
Mar 11th, 2025
InMobi Opens New Lucknow Office to Create Local Opportunities

InMobi opens new Lucknow office to create local opportunities.

PYMNTS
Feb 26th, 2025
Glance To Develop Genai-Powered Experiences On Smartphone Lock Screens

Consumer technology company Glance said Wednesday (Feb. 26) that it will use Google’s artificial intelligence (AI) models to develop generative AI-powered experiences on smartphone lock screens and ambient TV screens. Glance currently delivers AI-powered lock screen experiences to more than 450 million Android-based smartphones and 300 million active users across India, Indonesia, Japan, the United States and other countries, the company said in a press release. By leveraging Google’s AI models, the company is building the next generation of Glance, which will bring both content and shopping to the user’s lock screen, according to the release

PR Newswire
Feb 26th, 2025
Glance And Google Cloud Join Forces To Build Consumer Generative Ai Experiences For Both Smartphone Lock Screens And Ambient Tv Screens

Glance to leverage Google's portfolio of AI models including Gemini and ImagenTo build generative AI -powered experiences on top of Glance's Mobile and TV Surfaces generating a 'personal internet' for usersGlance to launch 'Glance AI,' a gen AI-powered platform, supercharging smartphones into AI phonesBANGALORE, India and SINGAPORE and SUNNYVALE, Calif., Feb. 26, 2025 /PRNewswire/ -- Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide. Through this collaboration, Glance will leverage Google's AI models to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.Glance, a pioneer in delivering AI-powered smart lock screen experiences, currently powers more than 450 million Android-based smartphones worldwide. The company has an active user base of more than 300 million across India, Indonesia, Japan, the United States, and other countries. It is now building the next generation of Glance, which aims to turn every user's lock screen into the center of their digital experiences, integrating their news, sports, games, entertainment, fashion, and shopping with gen AI to create a 'personal internet' for the user.Glance will leverage Google Cloud's Gemini intelligence capabilities and Imagen's state of the art image generation capabilities via Vertex AI to power Glance's next-gen experiences. One of the first experiences is an immersive, gen AI-enabled commerce feature for the lock screen

American Bazaar
Dec 31st, 2024
Ten Indian startups that have gone international

Founded in 2013 by Ritesh Agarwal, OYO, the Indian hospitality giant, has expanded its budget hotel chain into the U.S. market.

Passionate In Marketing
Nov 5th, 2024
InMobi Advertising Named a 'Strong Performer' And 'Mobile Must Have' In New Report On Sell-Side Platforms With Highest Possible Scores Across 12 Criteria

Bangalore, India - November 05, 2024 - InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a "Strong Performer" in The Forrester Wave(TM): Sell-Side Platforms, Q4 2024.

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