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Beam

Crowdfunding platform funding housing, training, jobs

Storytelling and Marketing Lead

Marketing Generalist & ManagementUpdated on Nov 11
Full-time$110k - $140k /yrRemote

About the Job

Requirements

  • At least 4 years of relevant experience, including a combination of social media, content marketing, email marketing, and/or demand generation.
  • Ability to work autonomously and take ownership as the sole marketer for the vertical, building strong relationships with customers and colleagues and developing the knowledge needed to tell stories effectively.
  • Ability to learn and use tools such as HubSpot, Webflow, Figma, and Customer.io.
  • Excellent written and spoken English, with the ability to tailor messages to audiences including senior government officials, frontline staff, and prospective employees.

Responsibilities

  • Own the strategy and execution of communications and marketing efforts, including content creation, sales enablement, demand generation, and public relations.
  • Become an expert and trusted partner in the vertical, working closely with Sales and Customer Success to identify opportunities.
  • Speak regularly with customers to develop a deep understanding of frontline work and AI.
  • Plan and execute an integrated marketing communications strategy covering customer stories through website, video, blog, one-pagers, and social media; public relations, partner, and influencer marketing; sales and business development representative enablement through slides, outreach sequences, training, and account-based marketing; demand generation through paid and organic channels; webinars, podcasts, and virtual events; long-form thought leadership such as ebooks and research reports; and newsletters and email communications.
  • Identify compelling story opportunities involving AI, social care, employment, human interest, or data-led angles, and communicate them effectively.
  • Build influencer networks with membership bodies and trade press.
  • Write marketing materials, including award applications, and secure podcast opportunities for a cofounder.

About the Company

Beam

Crowdfunding platform funding housing, training, jobs

Beam is a social enterprise and certified B Corp that uses crowdfunding to help disadvantaged people in the UK—such as those who are homeless or refugees—secure jobs, housing, and essential skills. It works by partnering with local authorities and charities to identify individuals in need and create personalized crowdfunding campaigns that the public can fund. Public donations cover costs like training, housing, and other services, with Beam earning revenue from service fees and partnerships with like-minded organizations. Since 2017, Beam has supported over 2,500 individuals. The company differs from others by combining a crowdfunding model with targeted social services and strong collaboration with public bodies, all aimed at delivering practical outcomes rather than just funding. Beam’s goal is to expand its impact, helping more people transition into stable work and housing while building sustainable funding through service fees and partnerships.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2017

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