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INNOCEAN Worldwide Europe GmbH

Senior Programmatic Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeFrankfurt, GermanyNo salary listedHybrid

About the Job

Requirements

  • At least 3 years of experience in programmatic advertising, including hands-on campaign management in demand-side platforms; DV360 experience is ideal.
  • Strong understanding of real-time bidding, programmatic ecosystem dynamics, and digital media buying.
  • Ability to manage budgets, analyze performance data, and optimize campaigns based on key performance indicators.
  • Ability to turn complex data into clear business insights.
  • Excellent written and verbal English communication skills.
  • A degree in Media Management, Economics, Information Technology, Marketing, or a related field.
  • Advanced Microsoft Office skills, particularly PowerPoint and Excel.

Responsibilities

  • Plan, execute, optimize, and scale programmatic campaigns across Display, connected TV, and Audio channels.
  • Manage campaigns end-to-end and ensure delivery against performance, quality, and business objectives.
  • Own campaign budgets, forecasting, pacing, and performance tracking to maximize efficiency and results.
  • Analyze campaign data and translate insights into actionable recommendations for clients and internal stakeholders.
  • Deliver performance reports that support strategic decision-making.
  • Collaborate with media, creative, analytics, and client teams to develop campaign strategies.
  • Negotiate, activate, and manage Private Marketplace deals to secure premium inventory and strong supply partnerships.
  • Stay current with industry trends, technologies, and best practices to improve campaign performance.

Desired Qualifications

  • German language skills.
  • Experience with social media and/or search campaigns.
  • Familiarity with analytics platforms such as GA4 or Adobe Analytics.
  • Knowledge of emerging marketing technology trends, including Privacy Sandbox, server-side tracking, or dynamic creative optimization.
  • Experience managing client relationships and presenting campaign performance to stakeholders.
  • Automotive industry experience or a genuine passion for cars.

About the Company

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