Full-Time

Senior Manager

Shopper Marketing

Posted on 4/30/2024

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Provides organic, fair-trade yerba mate beverages

Consumer Goods

Senior

Los Angeles, CA, USA

Required Skills
Sales
Branding/Brand Strategy
Marketing
Requirements
  • 7+ years of relevant shopper marketing experience
  • Strong verbal and written communications skills
  • Deep understanding of the retail environment
  • High emotional intelligence
  • Leadership skills
  • Strategic and collaborative team member
  • Initiative and decision-making skills
Responsibilities
  • Developing and executing shopper marketing strategies
  • Driving sales growth and increasing brand awareness in the retail environment
  • Leading the development, implementation, and optimization of instore retail marketing strategies and programs
  • Bringing brand strategy to life instore
  • Delivering best in class plans to the sales team and customers
  • Leading the development of retail programing and channel tools
  • Partnering with Distributor network
  • Overseeing the development and execution of all retail point of sale
  • Aligning directly with Commercial Leadership
  • Leveraging syndicated data sources for shopper insight

Guayakí Yerba Mate offers a range of ready-to-drink beverages and loose-leaf products brewed with yerba mate sourced from regenerative, organic, and fair-trade certified suppliers, and infused with real fruit juices and herbs. The main technologies used in the products include brewing with yerba mate and infusing with real fruit juices and herbs.

Company Stage

N/A

Total Funding

$122.6M

Headquarters

Sebastopol, California

Founded

1996

Growth & Insights
Headcount

6 month growth

5%

1 year growth

12%

2 year growth

66%