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Red Bull

Manufactures and markets energy drinks

HR Communications Manager

PR & CommunicationsPosted on Nov 11
Full-timeElsbethen, Austria€3.1k /moIn-person

About the Job

Requirements

  • At least 5 years of experience developing and managing internal communication strategies and intranet content structures, preferably in an HR context.
  • A university degree in Communications, Human Resources, Business Administration, or a related field.
  • Fluency in English; German is a plus.
  • Proficiency in SharePoint and experience managing intranet content and file storage solutions.
  • Strong knowledge of communication tools, channels, and digital platforms, with the ability to select and implement suitable solutions.
  • Experience creating communication guidelines and content standards that ensure consistency in tone, style, and branding.
  • Good knowledge of project methodologies and tools.
  • Experience contributing to complex projects and managing assignments independently.
  • A structured, detail-oriented, and reliable approach to work.
  • Strong analytical and problem-solving skills, with the ability to identify practical improvements.
  • Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams and stakeholders at all levels.

Responsibilities

  • Develop and implement the internal HR communication strategy for global HR content by identifying suitable tools, channels, and formats, including digital HR posters, a SharePoint-based intranet, and a SharePoint-based file storage solution.
  • Ensure key messages and information are communicated effectively and consistently and remain easy to access over time.
  • Take end-to-end responsibility for the digital HR presence within the assigned scope.
  • Create and maintain intranet content in close alignment with content owners, develop digital HR posters, and support and maintain the SharePoint-based file storage solution.
  • Ensure global HR content across the intranet is structured, accessible, up to date, and well governed, establishing a foundation for future digital solutions such as HR chatbots and agents.
  • Contribute to complex projects across HR communication and digital content.
  • Identify improvement opportunities and recommend enhancements to communication approaches, digital solutions, and ways of working to strengthen global HR operations.

Desired Qualifications

  • German language skills.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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