SEO Specialist
About the job
- Strong technical and strategic search engine optimization foundation, with judgment to prioritize effectively.
- Ability to run workstreams end-to-end and influence cross-functional teams without heavy management.
- Commercial mindset connecting search engine optimization work to demand, pipeline, or revenue rather than only rankings.
- Demonstrated curiosity about evolving organic discovery, including steps already taken to implement Answer Engine Optimization in the current role.
- Comfort with ambiguity and high ownership, creating clarity and momentum.
- Own Answer Engine Optimization and search engine optimization strategy and performance across a portfolio of accounts, with clear priorities and measurable outcomes.
- Lead audits, diagnose technical, content, and structural barriers to growth, and drive plans to address them.
- Set direction for content and page strategy, including what to build, refresh, consolidate, or remove, aligned to intent and conversion.
- Partner with Creative, Strategy & Position, and conversion rate optimization teams to ship initiatives end-to-end, including briefs, requirements, quality assurance, and measurement.
- Build an operating cadence with a roadmap, weekly priorities, clear updates, and repeatable ways of working.
- Translate performance into clear insights and next steps for internal teams and clients.
- Improve standards, templates, documentation, and processes to raise the quality and compounding impact of search engine optimization work.
- Research and test Answer Engine Optimization opportunities across accounts, including where answers surface, what influences visibility, and appropriate actions.
- Track and share learnings, define success measures, and report progress as the landscape changes.
- Turn experiments into a repeatable approach applicable across the portfolio.
- Experience in the US market, lead generation, or ecommerce.
- Search engine optimization and conversion rate optimization fluency, including landing pages, experimentation, and conversion-minded content.
- Agency or portfolio experience owning search engine optimization across multiple accounts and stakeholders.
- Hands-on Answer Engine Optimization experience, such as optimizing for featured snippets or People Also Ask, entity and intent clarity, structured data, or testing visibility across AI answer surfaces, including early-stage experiments.
About the company
So Shall We helps businesses grow through paid advertising, creative, and high-converting landing pages. It runs social media campaigns (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube) and Google ads (Analytics, Display, AdWords) to turn clicks into sales and engagement, not just vanity metrics. The process combines content creation with ongoing optimization to hit the client’s KPIs, focusing on ROI and efficient spend. A key differentiator is the team of entrepreneur-minded professionals who work hands-on, explain the work plainly, and aim to educate clients so they can eventually bring digital marketing in-house. The company serves a range of clients from early-stage service businesses to large, global leaders, and its goal is to drive measurable growth by achieving the client’s stated metrics and long-term profitability.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Sydney, Australia
Founded
N/A
Get referred to So Shall We
See people who can refer or advise you
Simplify's Take
What believers are saying
- The August 2026 website shows trusted by 300+ clients, signaling durable demand.
- Updated April 2026 success pages and a U.S. account manager show active expansion.
- Sure Studios' 2023 investment broadens creative capacity for higher-margin integrated campaigns.
What critics are saying
- So Shall We remains a small 11-50 person agency, vulnerable to client concentration.
- The 2023 Sure Studios investment may distract management from core performance-marketing execution.
- Manchester United FC and News Corp clients face agency churn if results slip by 2026.
What makes So Shall We unique
- So Shall We combines paid media, creative, CRO, and tracking for online businesses.
- The August 2026 site claims 300+ clients and a Darlinghurst, Sydney headquarters.
- Its 2023 Sure Studios investment added 360° video production and digital strategy capabilities.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Unlimited Paid Time Off
Company News
Sure Studios, the Sydney-based full-service production studio behind content for brands including L’Oreal, Hahn, Nescafe, H&R Block, and Clipsal, has announced it has secured investment from digital marketing agency, So […]