P

Publicis Groupe

Runs advertising and digital transformation services

Content Media Integrator

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeHeredia Province, Heredia, Costa RicaNo salary listedIn-person

About the Job

Requirements

  • Completed or in-progress university education in Marketing, Advertising, Communications, Administration, or a related field.
  • At least 2 years of experience operating paid media campaigns, including implementation and optimization.
  • Practical experience with Google Ads, Meta, TikTok, and DV360.
  • Experience operating Google Ads across Search, Performance Max, Display, and YouTube.
  • Experience operating Meta and TikTok campaigns, including campaign structure, audiences, ads, and placements.
  • Ability to manage pacing and investment controls, including spend monitoring and adjustments to meet objectives.
  • Experience performing quality assurance on campaign builds and after launch.

Responsibilities

  • Implement paid media campaigns from scratch, including structure, settings, uploads, and publishing, following established guidelines.
  • Perform campaign quality assurance by reviewing configurations, links, consistency, taxonomy, policies, and available tracking during build and after launch.
  • Monitor performance regularly and optimize keywords and negative keywords, ads and assets, audiences and targeting, bids, and budgets.
  • Manage pacing to align spend with period objectives, prevent under- or overspending, and raise alerts when deviations occur.
  • Design and run A/B tests for creative, copy, targeting, and ad variants, and document learnings for continuous iteration.
  • Prepare and maintain performance reports in Excel or Sheets using tables, pivot tables, and charts, and translate results into actionable findings for the team.
  • Maintain organized documentation of changes, issues, and relevant configurations to support account hygiene and traceability.
  • Collaborate with planning teams to request assets and provide performance-based feedback on what is working and what to iterate.

Desired Qualifications

  • Exposure to demand-side platforms as a complement to cross-platform campaign work, where applicable.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs