Beauty Advisor

APAC's Repair & Reuse movement: from embedded habit to designed consumption system. Across Asia-Pacific, repair and reuse have always been part of how people live with products. Long before sustainability entered boardrooms or brand narratives, households across the region were repairing, reusing, maintaining and passing on - shaped by deep relationships with material, labour and value. In Japan, the cultural idea of mottainai reflects a moral discomfort with waste and an expectation of stewardship towards objects. In India, clothes are passed down, furniture is re-polished, appliances are repaired, containers are reused. Across South & Southeast Asia, dense networks of tailors, cobblers, carpenters and technicians have long supported a repair-first economy. These practices have never required explanation. They have been socially understood, practically enabled and culturally legitimate. Ownership in many APAC contexts has always implied care. What is changing now is the scale, visibility and formalisation of these behaviours. Repair and reuse are moving from background practice into designed systems. Why repair and reuse are gaining more visibility today What was once informal and assumed is now becoming structured and intentional, driven by a convergence of economic pressure and system redesign. * As per BCG's Global Consumer Radar report, across emerging Asia, inflation and cost volatility are reshaping how households evaluate replacement. When repurchasing becomes heavier to justify, extending product life becomes a rational choice and so these actions become more a way to stabilise household economics vs ethical gestures. * At the same time, businesses are rethinking product life cycles; KPMG's work on circular economy readiness in India and Southeast Asia highlights repair, take-back, refill and reuse models are being explored as operating strategies - linked to cost containment, supply chain resilience and regulatory direction. * India's Right to Repair framework adds institutional weight, signalling that repair is moving from informal practice to formal consumer right. Together, these shifts are reshaping how value is protected. Repair and reuse are becoming risk management tools for households and resilience mechanisms for businesses. This is why their presence is now extending well beyond categories where repair has traditionally existed. It is entering beauty, home, fashion, packaged goods and everyday FMCG, changing how products are designed, circulated and retained. A. Beauty & Personal Care - Refill and Solid Formats as System Design Beauty is a high-frequency, high-packaging category, which makes its move towards refill and solid formats particularly significant. Here, reuse is being built into the product experience, not added as an afterthought. * L'Occitane (Singapore, Hong Kong, Japan) introduced in-store refill fountains for shower gels and shampoos, allowing consumers to return with the same bottle rather than purchase anew. * The Body Shop (Singapore, Indonesia, Australia) has expanded refill stations across stores in Singapore, Indonesia and Australia, making refilling part of the regular shopping journey rather than a special initiative. * Wow Skin Science (India) has introduced refill pouches for shampoos and personal care products, bringing refill logic into the masstige segment and signalling that reuse is no longer confined to premium niches. * Ethique in Australia and Lush across Australia & Japan are normalising solid formats - bar shampoos, conditioners and soaps - reducing packaging altogether and extending product life through format design. B. Home & Living - Repair, Re-polish, Re-use as Default Value Logic Home categories across India, Indonesia and Thailand have long operated on a repair-and-refresh logic rather than replace-and-discard. Furniture is re-polished, upholstery is changed, and carpenter networks play a central role in extending product life. his cultural logic is now being mirrored in organised retail, for instance: * Urban Ladder & Pepperfry (India) - have resale/exchange furniture sections * Muji (Japan)- has introduced furniture repair services and spare parts access, reinforcing longevity as part of its brand promise. C. Fashion & Apparel - From Hand-me-down Culture to Platformed Recommerce In world of fast fashion, there is still an element inheritance and hand-me-down culture in APAC. What is changing is how organised, visible and aspirational reuse has become. * RE;CODE, ULKIN (South Korea) - are transforming surplus textiles into design-led collections, positioning upcycling as creative reinterpretation rather than compromise. * Reflaunt (Singapore-based, operating across APAC) - enables brands to integrate resale directly into their ecosystem, making second life part of the brand journey rather than an external channel. D. Packaged Goods & Ritual Consumption - Waste-to-Value Models Packaged goods reveal some of the most culturally specific expressions of reuse in APAC. This is where material flows, ritual and livelihood intersect. * Phool (India) - upcycles temple flower waste into incense, compost and vegan leather. It builds a value chain around what was previously treated as ritual waste, aligning environmental logic with cultural practice. * KeepCup and Who Gives A Crap (Australia) - have built businesses around reuse and reduced disposal, embedding non-disposal into everyday consumption formats rather than positioning it as niche behaviour. * Tipco and Malee (Thailand) - functions within returnable glass bottle ecosystems supported by traditional trade networks, making container return part of the purchase cycle rather than a special initiative. What this means for brands: Repair and reuse are often treated as tactical additions - programs, pilots, or sustainability features. In APAC, they operate at a deeper level & reshaping how value is understood, protected, and prolonged. * Design for continuity, not conversion - In APAC, quality is increasingly judged by how long a product stays useful. Durability, repairability and refill ability are becoming quiet signals of trust and reassurance. * Build for second life from day one -Products that anticipate repair, refill, refurbishment or resale at the design stage will not only age better but also deliver deeper promise of value to the end consumer. * Shift from selling units to enabling ownership -Brands that support maintenance, parts access and care ecosystems will feel more relevant & closer to the consumer than those that exit the relationship at checkout. * Treat informal repair ecosystems as assets -Local technicians, carpenters, tailors and repair markets are deeply trusted. Integration into these systems and enablement will outperform attempts at replacement. * Anchor in local value logics, not global sustainability scripts -Across APAC, practicality, continuity and respect for material often matter more than environmental framing. Reuse signals intelligence and agency, not compromise. Across APAC, repair and reuse are not about consuming less - they are about consuming with meaning. They reflect how societies reinterpret value, continuity, and care in an increasingly complex world. Through nuanced qualitative research and cultural decoding, ELEVATE Insights helps brands translate local realities into strategic clarity. By understanding how value, identity, and meaning are constructed across markets, Elevate Insights enable organisations to design with relevance, build long-term value, and engage meaningfully with evolving expectations across APAC. For brands willing to listen deeply, these shifts offer more than sustainability cues - they offer insight into what truly matters to people today.

Sol de Janeiro unveils ambitious Antalya activation. The nine-month activation will offer a changing collection of new product launches L'Occitane Travel Retail has launched one of the most ambitious airport activations to-date from its popular Sol de Janeiro brand, with a long-running, immersive pop-up space at Antalya Airport Terminal 2. Created in partnership with Gebr. Heinemann and ATU Duty Free, the Make Life Cheirosa space will operate until April 2027, offering shoppers the chance to discover and enjoy the brand through multisensory experiences, gifting opportunities, retail theatre and digital touchpoints. The centrepiece of the activation is the 360-degree wellness lounge which features giant hero product installations, dedicated discovery zones and product displays. L'Occitane Group General Manager EMEAA, Global Travel Retail, Mark Edington said: 'Its longstanding partnership with Gebr. Heinemann has gone from strength to strength over the years, and together Duty Free News International continue to push the boundaries of what's possible in travel retail. Duty Free News International is delighted that this strong partnership, along with the invaluable support and collaboration of ATU Duty Free has enabled this activation. "Antalya Airport provides the perfect stage to bring Sol de Janeiro's joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers. This activation reflects our shared ambition to create memorable retail destinations through creativity, trust and long-term, collaboration." The shopper experience extends beyond the pop-up with geo-targeted digital activity through online giants Meta and Spotify engaging shoppers before they arrive at the terminal, alongside dedicated displays around the airport. During the peak summer travel season, pop-up DJ sets will bring Sol de Janeiro's Brazilian vibe to life, while roller performers will create spectacle in the terminal, as well as distributing dedicated branded boarding passes. ATU Duty Free President and CEO Ersan Arcan added: "As the gateway to the Turkish Riviera and a key hub for summer travel, Antalya Airport is a destination where Duty Free News International strive to create engaging and memorable shopping experiences for travellers. "At ATU Duty Free, through our collaboration with L'Occitane Travel Retail and Sol de Janeiro at Antalya Airport, we are delighted to bring the brand's vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience we aim to offer. We are pleased that this collaboration contributes to enriching passenger satisfaction while celebrating the spirit of Mediterranean travel." During the next nine month, new releases will make their debut at the Antalya activation space, including the debut of the Intense Mists and Holiday collections later this year. Among the headline products shoppers can find will be the Jelly Perfume Balm, the brand's Hydrating Jet Set and the expanded Body Badala range. "We are delighted to further expand our successful partnership with L'Occitane Travel Retail and Sol de Janeiro," enthused Philippa Schlenkhoff, Head of Category Cosmetics at Gebr. Heinemann. "Duty Free News International share a passion for creating exceptional retail experiences that surprise, engage and inspire travellers. "The activation at Antalya Airport demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth. We look forward to welcoming travellers to experience the colourful world of Sol de Janeiro over the coming months." The Antalya experience is just a part of Sol de Janeiro's wider Make Life Cheirosa campaign this summer, but the activation will remain in place beyond the summer travel season into April next year.

Sol de Janeiro, ATÜ Duty Free and Gebr. Heinemann 'make Life Cheirosa' at Antalya Airport pop-up. TÜRKIYE. L'OCCITANE Travel Retail has unveiled a major Sol de Janeiro activation at Antalya Airport Terminal 2 called 'Make Life Cheirosa'. It is running in partnership with airport's duty-free operator, ATÜ Duty Free - the joint venture between TAV Airports and Unifree Duty Free/Gebr. Heinemann - and part of a long-standing collaboration with the latter. The long-term installation is running from this month until April. It combines experiential retail, digital engagement, entertainment and product discovery. L'OCCITANE Travel Retail describes Antalya Airport as one of Sol de Janeiro's strongest travel retail locations. The activation is anchored by a 360-degree experiential wellness lounge which immerses travellers in Sol de Janeiro's Brazilian-inspired brand universe. The lounge features oversized hero product installations, digital video screens, discovery zones and dedicated fragrance and body care displays. Geo-targeted activity across Meta and Spotify engages travellers before they arrive at the terminal. Sampling, gifting and product discovery continue the campaign throughout the airport journey. The partners marked the launch with an event on 19 August joined by special guests and the local Sol de Janeiro team. The opening ceremony was graced by ATÜ Duty Free President and CEO Ersan Arcan; L'OCCITANE Group General Manager EMEAA Global Travel Retail Mark Edington and Gebr. Heinemann Global Commercial Director Beauty Britta Hoffmann. During the peak summer travel period, the activation is being amplified through DJ performances and rollerskating performers distributing Sol de Janeiro-branded boarding passes across the terminal. Following the initial August-to-October summer programme, the installation will remain in place until April and feature an evolving product assortment. Among the new products is Jelly Perfume Balm, Sol de Janeiro's first solid fragrance format. The alcohol-free twist-up balm is available in Cheirosa 62, Cheirosa 68 and Cheirosa 40 scents and is designed as a portable fragrance option for travellers. It delivers up to ten hours of fragrance and can be swiped up to 1,000 times. The new Hydrating Jet Set, comprising Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion in travel-friendly formats, is another stand-out. The expanded Body Badalada collection completes the line-up. Sol de Janeiro's new Intense Mists and Holiday collections are scheduled to join the offer later in 2026. Further innovations are planned through spring 2027. Travel retail-exclusive (TREX) gifting and purchase rewards complement the assortment. "As the gateway to the Turkish Riviera and a key hub for summer travel, Antalya Airport is a destination where we aim to create engaging and memorable shopping experiences for travellers," said ATÜ Duty Free President and CEO Ersan Arcan. "At ATÜ Duty Free, through its collaboration with L'OCCITANE Travel Retail and Sol de Janeiro at Antalya Airport, The Moodie Davitt Report is delighted to bring the brand's vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience The Moodie Davitt Report aim to offer. "We are pleased that this collaboration contributes to enriching passenger satisfaction while celebrating the spirit of Mediterranean travel." Gebr. Heinemann Head of Category Cosmetics Philippa Schlenkhoff echoed the sentiment, noting: 'The Moodie Davitt Report is delighted to further expand its successful partnership with L'OCCITANE Travel Retail and Sol de Janeiro. The Moodie Davitt Report share a passion for creating exceptional retail experiences that surprise, engage and inspire travellers. "The Antalya Airport activation demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth," Schlenkhoff added. "We look forward to welcoming travellers to experience the colourful world of Sol de Janeiro over the coming months." L'OCCITANE Group General Manager EMEAA, Global Travel Retail Mark Edington added: "Its longstanding partnership with and Gebr. Heinemann has gone from strength to strength over the years and together The Moodie Davitt Report continue to push the boundaries of what's possible in travel retail. "The Moodie Davitt Report is delighted that this strong partnership, along with the invaluable support and collaboration of ATÜ Duty Free has enabled this activation. "Antalya Airport provides the perfect stage to bring Sol de Janeiro's joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers. This activation reflects our shared ambition to create memorable retail destinations through creativity, trust and long-term, collaboration." The Antalya installation forms part of Sol de Janeiro's wider global 'Make Life Cheirosa' summer campaign and underlines the brand's focus on combining product discovery with high-impact experiential retail in the channel.