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Publicis Groupe

Runs advertising and digital transformation services

Offline Media Planner

Performance & Paid MarketingUpdated on Nov 11
ContractMilan, Metropolitan City of Milan, ItalyNo salary listed

About the Job

Requirements

  • At least 1 year of experience in media planning, preferably at a media agency.
  • Strong knowledge of media-planning tools, including AdBox, Kubik, AQX, Arianna, and MCSonline.
  • Strong knowledge of Excel, PowerPoint, and Word.
  • Strong knowledge of English.
  • Ability to work autonomously on multiple projects at the same time.

Responsibilities

  • Plan offline television and radio campaigns for assigned clients as part of the APX team.
  • Load and monitor media plans using media tools such as AdBox.
  • Manage the planning process, from space optimization through post-campaign evaluation.
  • Share strategic and tactical objectives with the Client team.
  • Collaborate with the Buying team to define budget allocation.
  • Manage materials and administrative processes.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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