Senior Associate - Brand Experience

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  

Open - We value diverse perspectives and new ways of working. 

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 

Let's shape the future together.

• Assist in the development of digital media plan options and recommendations

• Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis

• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)

• Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations

• Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process

• Demonstrate creativity and agility when problem solving

• Delivering POVs/position papers on key client issues and/or client opportunities

• Prepare media authorizations per approved plans/project requests

• Foster strong relationships with internal teams and client groups

• Assist with other projects or responsibilities as assigned

• Leverage AI to improve efficiency in day-to-day tasks such as meeting recaps, note taking, presentation development, and organizing project materials 

• 1.5+ years of media planning experience and Media Tools knowledge 

• Working knowledge of media systems/platforms (Mediatools, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, ComScore, Prisma, Mbox, MRI/GfK, GWI) 

• Proficiency in Microsoft Office Suite with strong understanding of Excel (Pivot Tables or VLookup) and PowerPoint

• Strong communication and presentation skills

• Curious and motivated, solution-oriented problem solver

• Ability to work independently as well as in a team setting

• Strong organizational, time management, and problem-solving skills

• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment