Senior Manager - GTM Narrative

About the Role

We're looking for a strategic narrative leader to own and evolve Maven's go-to-market narrative. This role owns how Maven explains itself — to the employers and health plans evaluating our platform and care management programs, to clients demonstrating the quantitative and qualitative value of Maven, and to members navigating some of life's most important healthcare decisions.

This is a builder role. You'll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments. This is a role for someone who operates at the intersection of strategist and writer — you're equally comfortable defining the framework and doing the writing yourself.

The right person is wired for both strategy and execution. You've worked at the intersection of consulting-style systems thinking and editorial-quality writing. You move fluidly between strategic framework-building and high-quality written execution. You use AI fluently — it's woven into how you research, think, and write.

You'll report into the Director of GTM Narrative within the Growth organization, working closely with Product Marketing, Communications, Clinical, and executive leadership.

Responsibilities

• Define and evolve Maven's core narrative, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion
• Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning
• Partner with Product Marketing to ensure product positioning lives within a company narrative
• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and clients alike
• Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams
• Build feedback loops with Growth and field teams to understand what's actually landing in buyer and member conversations

You May Be a Good Fit If You

• Have 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry
• Are oriented to the close. You've built positioning designed to win deals. You understand narrative as a commercial instrument that can transform growth.
• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Think in systems. You build narrative infrastructure, not just one-off deliverables. You're comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide.
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Influence cross-functional partners through clarity, credibility, and collaboration
• Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don't need to know all three on day one, but you need to come in curious and get up to speed quickly.

Strong Candidates May Also Have

• Background in management consulting combined with in-house operating experience
• Experience with go-to-market narrative done at deal speed — turning positioning, packaging, and pricing into language that closes deals
• Experience in healthtech or another regulated industry where rigor and accessibility have to coexist
• Experience with messaging work that moved real outcomes
• Experience building a function or practice from scratch, not inheriting a mature team

The base salary range for this role is $150,000 - $180,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in Boston, DC, Chicago, Seattle, and San Francisco, we encourage in-person collaboration by requiring team members to attend monthly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.