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Tomo Credit

Fintech credit card for nontraditional underwriting

Growth Marketing Lead - Activation & Conversion

Growth MarketingConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • Have 2–5+ years of experience in growth, lifecycle, customer relationship management, or performance marketing for consumer digital products.
  • Have directly improved activation or paid conversion metrics.
  • Have personally built and launched multi-channel lifecycle campaigns.
  • Have deep experience running A/B tests and interpreting results.
  • Be familiar with analytics platforms such as Google Analytics 4 or Looker.
  • Understand funnel mathematics, customer acquisition cost-to-lifetime value dynamics, and cohort behavior.

Responsibilities

  • Build and optimize lifecycle flows across email, SMS, push, and in-app channels.
  • Own activation, paid conversion, and engagement metrics.
  • Leverage artificial intelligence to improve targeting, personalization, and experimentation.
  • Design and execute the growth strategy that converts prospects into paid customers.
  • Build and launch campaigns across email, SMS, push, and in-app messaging; write copy, set up segments, quality-assure flows, and ship quickly.
  • Partner with Product and Data to implement artificial-intelligence-driven targeting, predictive segmentation, and intelligent messaging.
  • Run continuous A/B tests across incentives, messaging, timing, and channel orchestration, and improve conversion week over week.
  • Understand onboarding friction and conversion barriers, identify high-intent cohorts, and unlock conversion lifts.
  • Operate tools such as Braze, Hightouch, HubSpot, and analytics platforms.
  • Work with engineering to improve automation and personalization.

Desired Qualifications

  • Preference for experience in artificial intelligence, financial technology, consumer technology, or subscription businesses.

About the Company

Tomo Credit

Fintech credit card for nontraditional underwriting

Tomo Credit offers credit products for people with little or no credit history, including the TomoCredit Mastercard, a charge card that must be paid in full each month, plus an AI-powered financial advisor. It underwrites borrowers using a proprietary Cash Score that analyzes assets and financial behavior instead of traditional credit scores. Revenue comes from interchange fees charged to merchants on card transactions. The goal is to expand access to credit for those new to credit and help them build a positive credit history with responsible payments and budgeting tools.

Company size
11-50
Company stage
Series B
Total funding
$139M
Headquarters
San Francisco, CA
Founded
2018

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