Full-Time

Manager – Creative & Design

solidcore

solidcore

1,001-5,000 employees

Provides 50-minute core-focused resistance training

Compensation Overview

$85.5k - $97.3k/yr

+ Bonus eligibility + 401(k) with employer match + Monthly cell phone stipend + Pre-tax commuter benefits

Arlington, VA, USA

Hybrid

Hybrid role in Arlington, Virginia; on-site days per week not specified.

Bachelor's

Category
Product & Experience Design (1)
Required Skills
Adobe InDesign
Adobe Creative Suite
Adobe Photoshop
Adobe After Effects
Figma
Adobe Premiere Pro
Adobe Illustrator
Video Editing

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Requirements
  • 6-9 years of design experience, with at least 2 years in a senior or lead role on an in-house brand or content team
  • Demonstrated experience owning brand identity and creative direction across multiple channels simultaneously
  • Proven ability to operate at the intersection of creative and content strategy — not just executing against a brief, but helping define what needs to exist and why
  • Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Figma
  • Strong motion design and video editing skills — able to independently produce short-form social and paid media content
  • Experience managing creative operations: briefing systems, content calendars, project intake, asset management, and cross-functional workflows
  • Proven ability to manage up and influence without authority — comfortable presenting to senior leaders and navigating stakeholder feedback
  • Data-aware mindset: comfortable using performance insights to inform and evolve creative strategy
Responsibilities
  • Lead design execution from brief through final delivery across all formats and channels: including social, email, digital ads, print and in-studio signage, website, activation materials, and presentation decks
  • Own and evolve the [solidcore] visual identity, serving as the internal authority on brand standards, creative guidelines, and design systems following the "Stronger for it" brand platform launch
  • Execute design work, maintaining brand consistency and quality across all materials
  • In partnership with the Coordinator, drive and execute the creative vision for campaigns, programs and key brand moments
  • Develop and maintain a scalable design process and system that enables speed and brand consistency across all channels and teams
  • In partnership with the Director, support the creative content strategy and roadmap across the [solidcore] brand ecosystem: ensuring design and visual assets fuel a cohesive, omnichannel client experience across paid, owned and earned channels
  • Support in development of integrated content matrices in partnership with the Director and channel leads, identifying all content creation needs and translating brand strategy into clear design direction
  • Act as a thought leader within the Content team, sharing learnings and optimizations and conducting competitive landscape research to identify emerging content formats, consumer behaviors, and visual trends, communicating findings
  • Establish and socialize best practices for creative content production, including briefing standards, approval workflows, and output requirements by channel
  • Audit creative output against content objectives and channel performance; iterate and optimize the production process accordingly
  • Build and manage briefing, intake, and project management systems that create clarity and prioritization across the team and organization
  • Lead the management of creative requests from across the business - tracking, prioritizing, setting deadlines, and communicating proactively with cross-functional partners
  • Serve as the embedded design partner for cross-functional teams
  • In partnership with Brand Marketing, lead creative reviews with senior stakeholders, presenting work confidently and incorporating feedback constructively
  • Directly manage and mentor the Coordinator, Creative & Design - providing creative direction, ongoing feedback, and a growth structure built to scale as creative needs expand
  • In partnership with the Director, proactively identify and explore new technology solutions, including AI tools, to accelerate design and creative output and keep the team at the leading edge
  • Champion a culture of craft, speed, and continuous improvement within the creative function
Desired Qualifications
  • BFA or equivalent in Graphic Design, Visual Communication, or related field
  • Experience in a consumer brand, retail, fitness, or lifestyle company
  • Experience managing or mentoring junior talent
  • Familiarity with Canva for template creation and field team enablement
  • Experience working with or exploring AI tools for design and content acceleration

Solidcore delivers high-intensity, low-impact resistance training through 50-minute classes built on slow, deliberate movements that target the core. The workouts use controlled tempo with resistance to maximize muscle engagement while minimizing injury risk, available in both studios and online. Revenue comes from class bookings, memberships, corporate packages, merchandise, gift cards, and referrals. The goal is to provide an effective core-strengthening workout with flexible access and diversified revenue streams that serve individuals and organizations.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$325M

Headquarters

Washington DC, District of Columbia

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • Solidcore expects 30-35 openings in 2026 after 25-30 openings in 2025.
  • June 2026 Lemme takeover brought Kardashian-backed attention across nationwide studios.
  • More than one million monthly studio visits signal strong demand and repeat engagement.

What critics are saying

  • Two June 2026 NLRB cases allege retaliation and coercive rules in Alpharetta.
  • Aggressive expansion to 200-plus U.S. studios strains training consistency and unit economics.
  • European entry under L Catterton adds execution risk if JV partners dilute the brand.

What makes solidcore unique

  • Coach-driven, low-impact reformer strength workouts differentiate Solidcore from traditional Pilates.
  • SiteRise helped manage 250 prospective locations, enabling rapid, disciplined studio expansion.
  • WHOOP integration and Lemme partnership extend Solidcore beyond classes into measurable recovery.

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Benefits

Unlimited Paid Time Off

Health Insurance

Phone/Internet Stipend

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

23%
Athletech News
Jun 23rd, 2026
Solidcore embraces creatine, partnering with kourtney Kardashian's Lemme.

Solidcore embraces creatine, partnering with kourtney Kardashian's Lemme. June 23, 2026 1/3 free articles used this month. The partnership unites two of the biggest trends in fitness and wellness right now: creatine and strength-based, Pilates-style workouts. Kourtney Kardashian's supplement brand Lemme is doubling down on its involvement with fitness, partnering with Solidcore for the launch of new flavors for its muscle-building creatine gummies. The brand will take over Solidcore studios nationwide to promote the new blue raspberry gummies, which contain 5 grams of creatine per serving. The collab highlights the boutique fitness studio's trademark intense strengthening and toning classes, while underscoring creatine's role in boosting gains and promoting lean muscle growth in the process. Kardashian will play a role in the campaign, which runs from June 25-27, kicking it off with an exclusive family and friends class, while participating studios will offer the public limited-time classes where attendees can sample Lemme Creatine. "I love seeing strength become a bigger part of the wellness conversation for women," said Kardashian, who is the co-founder of Lemme. "Creatine has been a staple in my routine for years, and partnering with Solidcore felt like the perfect way to celebrate the launch of our two new flavors while bringing together two communities that are passionate about feeling their strongest." The supplement brand has rode the creatine wave, as evidence mounts behind the substance's ability to support lean muscle tone, strength, recovery and cognitive health. At the same time, Lemme's marketing is also leveraging growing interest in low-impact toning and strength-focused boutique classes like Solidcore. Lemme boasts an NSF Certified for Sport formula, without artificial sweeteners, synthetic colors, or high fructose corn syrup and clinically backed AstraGin Ginseng Complex to support nutrient absorption. Starting June 24, Lemme Blue Raspberry Creatine subscribers will also receive free limited-edition Lemme x Solidcore Grippy Socks. "At Solidcore, we're always looking for ways to support our community beyond the studio, and Lemme Creatine felt like a natural partner because we share a belief that strength and recovery should feel empowering, accessible, and part of everyday wellness," said Solidcore senior vice president of brand Jamey Sunshine. "We're excited to bring this collaboration to our clients and celebrate a product that supports women in feeling strong, confident, and energized both inside and outside of class." Other top supplement brands are getting in on creatine's growing popularity - likely bolstered by the strength training boom - including one of the industry's biggest: AG1. The brand recently launched AG1 Pro, a new product that combines AG1's signature all-in-one greens powder with additional ingredients including 5 grams of creatine monohydrate.

The Restoration Hotel Collection
May 29th, 2026
Rooftop fitness classes in Charleston: The Restoration partners with solidcore(R).

Rooftop fitness classes in Charleston: The Restoration partners with solidcore(R). Looking for rooftop fitness classes in Charleston? This summer, The Restoration Charleston is partnering with solidcore(R) to bring complimentary community workouts to one of the city's most unique fitness settings. Specifically, its rooftop is in the heart of historic downtown Charleston. As part of its ongoing Rooftop Wellness Series, these special events combine movement, community, and inspiring views. Thus, they create a wellness experience that feels distinctly Charleston. Whether you're a dedicated athlete, a fitness enthusiast, or simply looking for a new way to spend a Saturday morning, these classes offer an opportunity to experience one of the country's fastest-growing fitness concepts. Additionally, you can enjoy one of Charleston's most iconic rooftop destinations. Introducing solidcore(R) to Charleston. solidcore(R) is known for its signature 50-minute, high-intensity, low-impact resistance training workout. Often described as "Pilates meets boot camp," the method focuses on slow, controlled movements. These movements challenge muscles to the point of fatigue while remaining gentle on the joints. The workout is designed to build strength, improve endurance, and enhance overall fitness through intentional movement and resistance-based training. As solidcore(R) prepares to open its Charleston studio, the brand is bringing its community-focused approach to The Restoration for a series of complimentary rooftop classes. These classes allow participants to experience the workout firsthand. A Rooftop Wellness experience unlike any other. At The Restoration Charleston, wellness is about more than exercise. It is about creating opportunities to restore, recharge, and reconnect while experiencing the best of Charleston. Its Rooftop Wellness Series brings together local wellness partners, fitness professionals, and community members in an elevated setting. The setting overlooks the city. Instead of exercising inside a traditional gym, participants can enjoy fresh air, rooftop views, and a welcoming atmosphere. This atmosphere encourages both movement and connection. The experience reflects The Restoration's broader commitment to thoughtful hospitality and meaningful experiences that extend beyond a typical hotel stay. Event details. Free community mat classes. Join solidcore(R) on The Restoration rooftop for two complimentary community workouts: Saturday, June 6 at 10:00 AM Saturday, June 20 at 10:00 AM What to bring. * Yoga mat * Water bottle Arrival information. Participants should arrive approximately 10 minutes before class begins to allow time for check-in and setup. Classes are open to the public and suitable for a wide range of fitness levels. Space may be limited, and advance registration is encouraged. Make a morning of it. After class, guests are encouraged to continue their wellness experience throughout The Restoration. Grab a handcrafted coffee from The Rise Coffee Bar, enjoy rooftop views at The Watch Rooftop Kitchen & Spirits, or spend time exploring Charleston's historic downtown neighborhood. The neighborhood is located just steps from the hotel. Combining fitness, community, and Charleston's unique sense of place creates a memorable way to start the weekend. Why rooftop fitness is growing in Charleston. As Charleston continues to embrace health and wellness-focused experiences, outdoor fitness events have become increasingly popular. This trend includes both locals and visitors. Rooftop workouts provide an opportunity to exercise in an inspiring environment while connecting with like-minded members of the community. They also offer a refreshing alternative to traditional gym settings. For visitors staying downtown, rooftop fitness classes can add an energizing activity to a Charleston getaway. For locals, they offer a chance to discover new fitness concepts. Moreover, people can build community and enjoy some of the city's best views. Wellness at The Restoration Charleston. The Restoration Charleston is dedicated to creating experiences that help guests feel restored in every sense of the word. From curated local experiences and personalized Guest Curator recommendations to rooftop dining, wellness programming, and thoughtful accommodations, every aspect of the hotel is designed to foster connection and relaxation. Additionally, the hotel encourages discovery. Its partnership with solidcore(R) represents another step in building a wellness community that extends beyond its guests. It also welcomes Charleston residents to experience The Restoration in a new way. Therestorationhotel look forward to welcoming you to the rooftop. Reserve your spot, bring your mat, and discover why rooftop fitness classes at The Restoration are becoming one of Charleston's most exciting wellness experiences.

Health Club Management
May 21st, 2026
US reformer operator, Solidcore, is coming to Europe.

US reformer operator, Solidcore, is coming to Europe. By Kath Hudson 21 May 2026 The Solidcore workout trains physical fitness and mental resilience Credit: Solidcore Solidcore is actively exploring European expansion The workout combines reformer Pilates with strength training The boutique operator expects to have 200 US sites by year-end. International growth will focus on corporate-owned studios and joint venture partnerships Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring international expansion, with Europe representing a priority region under consideration. "We're not ready to commit to a specific launch date or country yet, but our approach is deliberate and phased, with initial entry tied to identifying the right market conditions and operating partners," Solidcore president and CEO, Bryan Myers, told HCM. "Healthclubhandbook is evaluating several high-density global cities across Europe that align with its target client and brand positioning. These tend to be urban markets with strong boutique fitness adoption and consumers who are willing to invest in premium, coach-led experiences. "We believe there is significant opportunity to scale across multiple markets globally, with each market supporting a meaningful network of studios over time." A 50-minute, high-intensity, low-impact strength training workout, Solidcore uses slow, controlled movements on a custom reformer to target slow-twitch muscle fibres. Spring-based resistance and time under tension are designed to achieve second-stage muscle failure and build strength. "What sets Solidcore apart is that the workout is designed to build more than physical strength," says Myers. "Through personalised coaching in an immersive environment, clients are challenged to push past discomfort, build resilience and consistently show up as the strongest version of themselves. "This combination of physical intensity, mental challenge and a deeply coached experience creates a results-driven workout that extends beyond the studio and into how clients live their daily lives." The company currently operates more than 170 corporately owned studios across the US and expects to have more than 200 open by the end of the year. It has a highly engaged member base, with more than one million monthly studio visits. "Solidcore occupies a distinct position within the boutique fitness landscape," says Myers. "While Healthclubhandbook operate within the broader strength and reformer-based workout category, its methodology, intensity and coaching model differentiate Healthclubhandbook meaningfully from both traditional Pilates and other boutique concepts. "We differentiate through execution, consistency and results. Our focus is on building a category-leading, coach-driven strength training experience, which we believe remains underpenetrated globally." The international strategy will centre on corporate-owned growth and joint venture partnerships in early markets in order to maintain control over training standards, programming and client experience. "We partner with experienced local operators who bring deep knowledge of real estate, labour markets and cultural dynamics," says Myers. "That combination of centralised brand control and local market expertise is essential to ensuring we can translate the Solidcore experience effectively while maintaining the consistency and quality that define the brand." See L Catterton's Marc Magliacano speaking at the HCM Summit 2025. Tickets for the HCM Summit 2026 are now on sale at www.HCMsummit.live. You can see the 2026 speaker lineup here. 21 May 2026 UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver 19 May 2026 Luxury members' club Tramp has expanded into the fitness, health and wellness sector with the 19 May 2026 GCC gym operator, Gymnation, has secured a $100 million private credit facility from HPS Investment 19 May 2026 Fitness Worx Gyms has confirmed work is underway on its 10th site, which will open 18 May 2026 Aimed at consumers who are prioritising longevity and recovery, The Club provides an alternative way 18 May 2026 Nuffield Health's free programmes delivered social value of £166 million in 2025 and the company Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of 15 May 2026 Therme Group's Romanian bathing resort Therme Bucharest is currently hosting its Herbarium Festival (4-17 May), 15 May 2026 Brio Northgate - formerly Northgate Arena in Chester - has officially reopened following 14 May 2026 US athletic country club operator, Life Time, says its 2026 growth strategy and outlook are 13 May 2026 A new international study has identified the emergence of a consumer segment of 13 May 2026 JD Gyms has designed its own personal training qualification and announced the launch of the 13 May 2026 Virgin Active is set to open its first social wellness club in London, with a What does a premium body composition experience actually look like? It starts with the measurement itself. 12 May 2026 The turnaround at Xponential Fitness is yet to bear fruit, as Q1 revenues 12 May 2026 Despite revenue growth and an increase in the number of sites, shares in Planet Fitness 07 May 2026 A new global study by Kevin Kelly and Peter Yesawich is shedding fresh 07 May 2026 Cheshire-based, leisure charity, Everybody Health and Leisure, has announced the appointment of four high-profile patrons, 07 May 2026 Australian reformer franchise, Studio Pilates International, is launching a competitive concept - The Pilates Games 06 May 2026 US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale 06 May 2026 VivaGym - the fast-growing operator of high-value low-price gyms in Spain and Portugal - is 05 May 2026 Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines-Aryeetey, to be 1 - 20 of 12,300

PR Newswire
May 14th, 2026
[solidcore] surpasses 250 locations using SiteRise platform to streamline US studio expansion

Boutique fitness brand [solidcore] has used SiteRise's real estate development platform to manage over 250 prospective studio locations across the US over the past two years. The partnership has enabled [solidcore] to scale efficiently without increasing operational complexity or headcount. SiteRise, from The Oak Group, centralises data and workflows across legal, operations, design, construction and facilities teams. The platform has helped [solidcore] expand into new markets including San Diego and San Francisco, whilst improving forecasting capabilities and operational efficiency. The partnership has created what teams describe as "one sandbox", where real estate decisions, project updates and performance insights are visible in real time. [solidcore], founded in 2013, now operates over 165 studios nationwide offering high-intensity, low-impact strength training.

What Now Media Group
Mar 12th, 2026
Solidcore Opening A Decatur Location At Lulah Hills

Solidcore opening A Decatur location at Lulah Hills. The spot will open in 2027. Published Date: March 12, 2026, 4:29 PM EDT Fitness brand Solidcore is opening at Lulah Hills in Decatur in Q1 of 2027, according to a release. It will join existing locations in Avalon, Buckhead, Madison Yards, Midtown, Perimeter and Peachtree Corners. Solidcore offers a fitness strategy focused on muscular endurance rather than simply muscular strength, opting for training that produces fatigue resistance through targeting slow twitch muscle fibers. It focuses on high-intensity, low-impact workouts. Different class offerings concentrate on different parts of the body, such as the core, obliques, lower body and upper body. Solidcore currently has more than 150 locations across the U.S. The brand will join other tenants heading to the development, including LaserAway, Anthropologie, Firepit Pizza Tavern, Honeysuckle Gelato and Refuge Coffee. Existing spots at the development include Publix, AMC Theatres and Marshalls. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Atlanta Senior Regional Reporter Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try. Your email address will not be published. Required fields are marked *