Full-Time

Brand Change & Innovation Team Leader

European Spirits

Posted on 10/2/2025

Deadline 10/11/25
Diageo

Diageo

10,001+ employees

Global premium spirits and beer producer

No salary listed

Stirling, UK

Hybrid

The successful candidate will need to commute and work from the office 1 - 3 days per week (flexible).

Category
Growth & Marketing (1)
Required Skills
Risk Management
Requirements
  • Leadership excellence - the ability to empower, encourage and support others to perform at their best.
  • Strong project management expertise with a track record of delivering Brand Change & Innovation projects.
  • Experience in product development and packaging within the food and beverage sector.
  • A degree-level qualification (or equivalent experience), ideally in a technical field.
  • Excellent communication, interpersonal and influencing skills, with the capability to build strong cross-functional relationships.
  • An understanding and practical experience of the Navigate process.
  • Technical expertise across packaging materials and processes, including liquid development and commercialisation, artwork specification and management, reprographics, packaging design and development, materials manufacturing and due diligence, handling and transportation, and risk management practices.
  • A strong understanding of Global Supply Chain & Procurement, the European Spirits Category, and Innovation & Brand Change ways of working.
  • Strong organisational skills, combined with commercial and financial awareness.
Responsibilities
  • Lead, mentor and inspire a team of European Spirits Category BC&I Project Managers to deliver Innovation, Redesign, Limited Time Offerings, and VAP projects, ensuring cost, quality, and time commitments are consistently met for our customers and stakeholders.
  • Support the Brand Change Manager in leading the project pipeline in collaboration with key stakeholders (within and beyond the wider Brand Change teams), providing reporting on Key Performance Indicators and Brand Change metrics.
  • Ensure robust project management controls are applied to maintain the required rigour across all initiatives.
  • Collaborate with the Brand Change Manager to pinpoint, deliver, and integrate central initiatives within European Spirits BC&I that foster improvement and evolution.
  • Lead and support the delivery of key strategic Brand Change projects and programmes.

Diageo is a global leader in premium drinks, with a portfolio of more than 200 brands across spirits and beer that are sold in about 180 countries. Its products are alcoholic beverages from centuries-old names to new brands, distributed worldwide to reach a diverse consumer base. The company manages a wide range of brands rather than focusing on a single product, and it uses its scale, global presence, and portfolio breadth to reach customers wherever they are. Diageo differentiates itself through its large, diverse brand mix, its international reach, and its ongoing focus on shaping the future of the business while considering its social and environmental impact. The company's goal is to raise the bar for people and the planet by investing in the future and acting with responsibility toward communities and the environment.

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • Berkshire Hathaway buys $41.3 million stake, boosting investor confidence.
  • Diageo raises €1.9 billion in long-dated euro debt successfully.
  • €7.5 million green funding advances Newbridge carbon-neutral brewery.

What critics are saying

  • Non-alc shift erodes whisky and vodka volumes by 5-10% annually.
  • Pernod Ricard's Código 1530 squeezes Don Julio tequila margins.
  • Italian divestiture disrupts supply chain, raising costs 10-15%.

What makes Diageo unique

  • Diageo leads global non-alc spirits with Ritual Zero Proof acquisition.
  • Diageo expands super-premium whiskey via Balcones Distilling purchase.
  • Diageo strengthens rums by acquiring Don Papa for €437.5 million.

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Benefits

Flexible Work Hours

Company News

Yahoo Finance
Jan 21st, 2026
Global spirits giants sit on $22B unsold inventory amid demand slowdown

Major spirits companies are grappling with a $22 billion inventory glut, the largest in a decade, according to the Financial Times. Diageo, Pernod Ricard, Campari, Brown-Forman and Remy Cointreau are sitting on unprecedented amounts of unsold aged spirits, including whisky, Cognac, tequila and rum. The surplus stems from pandemic-era over-production when home consumption surged. However, consumer demand has since declined due to health concerns and shifts towards THC beverages. Companies have responded by pausing production at distilleries, reducing workforces and closing facilities. Cognac faces particularly severe challenges, with slowing exports and trade issues with China forcing price cuts. Even tequila, which recently outsold American whiskey in the US, is experiencing slowdown. Industry analysts warn that production cuts risk future shortages if demand rebounds unexpectedly.

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors Limited
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

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