Senior Manager - Demand Generation & Growth Marketing

About the Role

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to build, run, and optimize the demand programs that drive qualified pipeline across our business, combining demand gen strategy with hands-on execution across key digital channels.

This role will own inbound demand generation, performance marketing, campaign execution, and funnel optimization. The ideal candidate is a hands-on builder who pairs strategic thinking with strong operational execution — a builder-operator who runs paid media in-house before scaling it through external partners as the channel matures — and brings a deep understanding of the buyer journey.

You will be working closely with Marketing Operations, Brand/Content, Sales and Business Unit leaders and will be responsible for driving qualified pipeline, increasing conversion rates, and optimizing marketing performance across channels, primarily digital channels.

This is a hands-on role for a marketer who combines strategic thinking with strong execution and a passion for measurable business outcomes.

Key Responsibilities

Demand Generation Strategy

• Develop and execute demand generation activations aligned to company growth objectives.

• Oversee marketing-sourced and -influenced pipeline targets across multiple business lines.

• Build cohesive customer journeys that drive awareness, engagement, lead generation, and pipeline creation.

• Partner with Sales and Business Unit teams to align marketing investments to business priorities.

Growth Marketing & Inbound Demand

• Own inbound demand generation strategy and execution.

• Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.

• Identify opportunities to increase website traffic, engagement, and conversion rates.

• Build scalable acquisition and nurture programs that move prospects through the funnel.

Performance Marketing & Campaign Execution

• Own and directly run paid search, paid social, display, retargeting, and other digital acquisition channels, executed hands-on in-house today, and directed through external agencies as paid volume scales beyond internal capacity.

• Optimize media investment to maximize pipeline and revenue impact.

• Lead testing and experimentation across targeting, messaging, creative, landing pages, and offers.

• Manage agency and vendor relationships where applicable.

Conversion Rate Optimization

• Drive continuous improvement of the buyer journey.

• Optimize landing pages, forms, calls-to-action, nurture programs, and website experiences.

• Identify bottlenecks and opportunities across the customer acquisition process.

Analytics & Reporting

• Build and maintain reporting frameworks that connect marketing programs to pipeline and revenue.

• Monitor funnel performance and key conversion metrics.

• Provide regular insights and recommendations to marketing leadership.

• Drive a culture of testing, optimization, and data-driven decision making.

Qualifications

Required 

• 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field.

• Proven track record of generating measurable pipeline and revenue growth.

• Experience managing integrated demand generation programs across multiple channels.

• Hands-on experience managing and building campaigns in Linkedin Campaign Manager and Google Ads.

• Strong understanding of lead progression and account progression metrics, attribution, conversion optimizationand marketing analytics.

• Experience partnering closely with sales organizations.

• Project management and stakeholder management skills.

• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).

• Comfortable using AI as a core productivity and growth tool in daily work.

Preferred

• Experience with ABM programs and account-based targeting strategies.

• Experience managing paid media budgets and external agencies.

• Experience in SaaS, financial services, marketplaces, energy, environmental commodities, sustainability or related industries.

• Experience with content syndication programs and networks.

• Experience applying AI to marketing and GTM workflows, including content development, audience research, campaign optimization, reporting, sales enablement, and process automation.

Why This Role Matters

This role serves as the co-owner of Xpansiv's scalable demand generation engine. Xpansiv is looking to create repeatable and scalable growth across the broader market, ensuring marketing consistently contributes qualified pipeline and revenue to the business. This role is accountable for full-funnel demand generation and revenue, and paid execution is expected to flex up or down as priorities shift.