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Four Seasons

Luxury hotel management with branded residences

Digital Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

  • A minimum of 2 years of experience in digital marketing, social media strategy, or a related role; experience with luxury hospitality or lifestyle brands is preferred.
  • Demonstrated ability to drive engagement and revenue through digital channels.
  • Strong knowledge of search engine optimization (SEO), pay-per-click (PPC), paid social media, and email marketing.
  • Proficiency with analytics platforms such as Google Analytics, Adobe Analytics, and Google Travel Insights.
  • In-depth knowledge of social media platforms, content strategies, and influencer relationship management, with demonstrated success growing social media communities and promoting a brand.
  • Ability to manage multiple projects simultaneously, meet deadlines, and adapt to a dynamic work environment.
  • Excellent verbal and written communication skills in English and Spanish, and ability to collaborate across diverse teams and departments.
  • Strong attention to detail and commitment to maintaining brand consistency and quality across digital and content creation.
  • Telephone prospecting skills.
  • Time management skills.
  • Ability to sell through email and in person.
  • Relationship development skills.
  • Revenue management and business analysis skills using brand platforms and methodologies.
  • Negotiation skills and contracting experience.
  • Organizational skills.
  • Leadership skills.
  • Verbal communication skills.
  • Written communication skills.

Responsibilities

  • Lead the hotel's digital presence, improve brand visibility, and drive engagement through innovative digital campaigns and data-driven strategies, supporting business objectives and aligning digital initiatives with overall hotel goals.
  • Develop and execute a results-driven digital strategy across digital platforms, including SEO, PPC, paid social media, and email marketing, to improve brand awareness, drive bookings, and support revenue goals.
  • Manage and optimize the hotel's website, FS.com, the Four Seasons app, and partner sites, ensuring content is relevant, aligns with brand standards, and is optimized for search engine performance.
  • Oversee the hotel's social media channels, including content creation, community management, and influencer partnerships; develop an engaging content calendar and monitor engagement and performance.
  • Collaborate with operations teams to drive guest data capture, increase use of the Four Seasons app, and encourage online guest reviews.
  • Curate and oversee high-quality photography, video, and creative assets for digital and social channels, ensuring consistency with the Four Seasons brand identity and narrative.
  • Monitor and respond to guest comments on platforms such as TripAdvisor, Google Reviews, and other key channels; provide internal stakeholders with sentiment insights and analysis to improve the guest experience.
  • Collaborate with the Director of Revenue Management to optimize digital strategies that improve return on investment and the guest booking process.
  • Support the Director of Public Relations in executing integrated public relations, social media, and influencer marketing initiatives.
  • Use analytics tools such as Adobe Analytics, Google Analytics, and other platforms to track key performance indicators, produce monthly performance reports, and refine digital strategies based on the data.
  • Manage and coordinate photography and video production for marketing, social media, and public relations needs, ensuring assets reflect the hotel's luxury positioning.
  • Manage relationships with digital media agencies and oversee campaign implementation, budget allocation, and performance reporting.

Desired Qualifications

  • Experience with luxury hospitality or lifestyle brands.

About the Company

Four Seasons

Luxury hotel management with branded residences

Four Seasons manages a global network of luxury hotels, resorts, and branded residences under the Four Seasons name, typically without owning the real estate. It earns mainly through management fees tied to hotel revenue and operating profit, plus licensing and fractional ownership fees. Its differentiator is a strict focus on quality, service, culture, and brand, with offerings like branded residences and Four Seasons Residence Clubs that blend hotel services with ownership. Its goal is to maintain leadership in luxury hospitality by delivering exceptional guest experiences, expanding premium properties globally, and offering distinctive ownership that ties guests to the Four Seasons lifestyle.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Toronto, Canada
Founded
1993

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