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Product Marketing Manager
Competitive Intelligence
Updated on 3/21/2023
United States
Experience Level
Desired Skills
Market Research
  • Strategic thinker with the ability to synthesize information from multiple sources into relevant, comprehensible, and actionable insights for different stakeholders
  • Strong market research, quantitative and analytical skills
  • Ability to team up cross-functionally, especially across marketing, product management, and sales channels
  • A process-motivated person with the ability to stand up programs with company-wide impact
  • Excellent verbal, written communication, and presentation skills
  • Develop and own Aurora's market & competitive intelligence program, including win-loss analysis, sales enablement, and competitive deal support
  • Gather primary (win-loss interviews, sales sentiment, etc.) and secondary research and data to determine market conditions, competitive insights, and trends in the solar software market
  • Identify and curate insights on competitors' current offer strategies, product sets, capabilities, offers and pricing, competitive positioning, growth activities, and other changes affecting market dynamics, performance, and market share
  • Create compelling content in the form of competitive battle cards, SWOT, win-loss analysis, and more for use by customer-facing teams
  • Develop a communication plan to regularly share key insights with internal stakeholders across teams, including Product, Sales, CS, and Marketing, to inform product and GTM strategy
Desired Qualifications
  • Passion for solar and climate tech is a
Aurora Solar

201-500 employees

Solar installation & assessment software
Company Overview
Aurora is on a mission to create a future of solar energy for all. Aurora’s cloud-based software transforms solar design, sales, and delivery. With just an address and electric bill, Aurora empowers you to generate a full, accurate, and customizable design for every customer — and close the deal on the spot.
  • Medical, dental, & vision plans
  • PTO
  • Fully remote
  • Parental leave
  • Wellness benefits
  • WFH stipends
Company Core Values
  • Build what matters
  • Challenge assumptions
  • Outcome over ego
  • Stay curious. Stay ahead.
  • Power our customers
  • We're in this together