Job Description

We are seeking a Senior Digital Marketing Manager in Hong Kong to lead multi-channel strategies and performance campaigns for our diverse portfolio of automotive brands, driving brand growth, customer engagement, and high-quality lead generation across the local market. The ideal candidate is curious about consumer behaviour and will have proven track record in developing and executing leads generation online strategies. They will have sharp analytical skills, cross-functional collaboration experience, and a deep understanding of online advertising tools and skills.

Key Roles and Responsibilities

Strategy & Planning: Build and execute comprehensive, multi-brand digital marketing strategies tailored to Hong Kong’s fast-paced automotive sector
Lead Generation: Optimize performance marketing funnels to lower cost-per-lead and track conversion rates from digital touchpoints to physical showroom visits.
Campaign Management: Oversee omnichannel marketing campaigns across websites, SEO/ SEM, social media, display, and CRM channels to drive high-intent traffic to our showrooms
Content and Social Media: Oversee content strategy and localised content creation, video assets and social media channels
Data Analytics & Budgeting: Manage digital budgets and build dashboards to track ROI, traffic, leads and conversion metrics, and prepare performance reports with actionable recommendations. Apply insights to optimise campaign effectiveness and efficiency.
Vendor and Stakeholder Management: Collaborate with internal teams and external agencies to ensure cohesive execution of digital initiatives. Train the marketing team on modern digital tools and data use.

Job Requirements

Bachelor’s degree in marketing, communications, digital media or related discipline
Minimum 10-12 years of experience in digital marketing including CRM, with proven experience in leads generation
Strong proficiency in digital marketing tools and platforms such as but not limited to Google Analytics, Meta Ads, SEO/SEM/AEO, HubSpot, Power BI, Tableau, and Shopify
Proficiency in AI tools such as Canva, Manus, Perplexity
Solid understanding of content management systems, social media platforms and UX/UI principles.
Proven ability to analyse data, generate insights and optimize marketing performance.
Experienced in online media agency is preferred.
Excellent communication and interpersonal skills; capable of working cross-functionally and managing external partners.
Detail-oriented and able to manage multiple projects.
Humble and curious, and an appetite for innovation
Fluent in written and spoken English and Cantonese. Mandarin is a plus.

Competitive remuneration package including 5-day work week will be offered to the right candidates. Interested parties please click the below "Apply Now" button.

Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies.

All information received will be kept in strict confidence and only for employment-related purposes.

Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of sex, race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.

About the company

Zung Fu Group operates as a major automotive dealer network in Hong Kong and Macau, selling new and pre-owned vehicles and providing after-sales services and financing, with Mercedes-Benz as its cornerstone brand and a multi-brand portfolio including Hyundai, smart, DENZA, Foton, BYD Commercial Vehicles. Its auto services span showrooms, service centers, maintenance, and fleet management for corporate clients, including guidance on transitioning to electric vehicles to meet ESG goals. The company distinguishes itself through its long-time exclusive Mercedes-Benz partnership, large market share for the brand in its region, and its integration within the Jardine Matheson-led group to offer end-to-end mobility and fleet solutions. Its goal is to grow the Mercedes-Benz footprint in Hong Kong and Macau, expand New Energy Vehicle offerings, and continue delivering comprehensive vehicle and fleet services.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Eastern District, Hong Kong

Founded

N/A

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Simplify's Take

What believers are saying

Mercedes-Benz launched the all-electric CLA 250+ on Zung Fu's platform in January 2026.
Zung Fu pushed DENZA with BYD APAC Dealer Conference exposure in April 2026.
New commercial-vehicle service initiatives in July 2026 support fleet and aftersales growth.

What critics are saying

Mercedes-Benz price cuts in January 2026 show weak luxury demand and margin pressure.
Zung Fu's former industrial assets are being redeveloped, reducing operational flexibility and trading optionality.
A Mercedes-Benz distribution loss in Hong Kong would cripple revenue and employer brand quickly.

What makes Zung Fu Group unique

Zung Fu still controls Mercedes-Benz retail and service across Hong Kong and Macau in 2026.
Its network spans brand centres, vans, trucks, smart, Hyundai, DENZA, and Foton.
Futeng Motors won DENZA Hong Kong master dealership, expanding beyond Mercedes-Benz dependence.

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Zung Fu Group

Digital Marketing Manager