Full-Time

Director – Marketing Strategy & Data Intelligence

Zeta Global

Zeta Global

1,001-5,000 employees

Cloud-based marketing platform using AI for customer growth.

Data & Analytics
AI & Machine Learning
Financial Services
Consumer Goods

$120,000 - $160,000

Senior, Expert

San Francisco, CA, USA

Required Skills
Marketing
Data Analysis
Requirements
  • 10+ years of experience in a solutions-oriented data-driven strategic role with a focus on client engagement and interaction
  • 7+ years of data-driven strategy consulting, planning or client leadership experience, with a major brand, agency or Martech vendor
  • Marketing (Digital, Integrated, CRM, etc.) experience required; emphasis to knowledge and experience in media strategies across Paid Search, Paid Social and Display as well as owned channels such as CRM email, SMS and direct mail
  • Understanding of advanced analytics and modeling is a plus
  • Deep understanding and experience with a CDP, ESP and DSP is a plus
  • Ability to effectively communicate and present concepts to a variety of stakeholders including C-Suite
Responsibilities
  • Support new business and existing client meetings as SME representing Zeta’s Data Cloud
  • Use data insight to find opportunities and recommend omni-channel strategic solutions to clients or prospects; focused on improving marketing outcomes, reaching desired business objectives and improving customer experiences
  • Partner with internal stakeholders on innovative ideas, as well as generate marketing & PR support for the company
  • Partner with product teams to ensure platform capabilities support client requirements, industry best practices for optimization, and future revenue opportunities
  • Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and deliver omni-channel coordinated journeys
  • Support client presentations and deliverables; working with the account, creative, analytics and operations teams
  • Cross-functional team leadership skills to ensure successful project engagements; including the ability to develop & evolve team processes to meet client deliverables
  • Active participation in practice management, including training for new resources as well as other Zeta business units
  • Identify new strategic partnerships that can leverage innovative data sources to solve critical client business problems
  • Develop new solutions to better surface intelligence and visualize insights that correlate to actionable in-market activation opportunities
  • Collaborate to improve predictive model fidelity – both the speed to market and predictability of model outcomes - through the combination of first party data and Zeta’s third party data assets
  • Help organize and prioritize the intake of requests, both internally and externally, to ensure a timely deliverable that exceeds stakeholder expectations

Zeta Global stands out as a comprehensive marketing technology provider, offering a cloud-based platform that utilizes advanced AI to analyze consumer data and predict intent, thereby personalizing customer experiences and driving growth for brands. The company's competitive edge lies in its ability to integrate various marketing channels, making it a preferred choice over multiple vendors, as evidenced by its diverse clientele across 15 verticals. With a strong team of over 1400 employees worldwide, Zeta Global fosters a culture of growth and connection, underpinned by its mission to enrich customer relationships and accelerate enterprise growth.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

4%

1 year growth

14%

2 year growth

25%