HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $10 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).

About the role: 

As a Product Marketing Manager you’ll ensure that a product not only meets market needs but also stands out in a competitive landscape, driving adoption and growth. You’ll run the experiments, build the campaigns, and launch the features that drive member engagement, satisfaction, and retention. 

Here are a few of the things you will do:

• Influence product strategy and roadmap, informed by customer insights
• Define success metrics for products, ensuring product market fit and long-term lifecycle management
• Dig deep to understand our customers, and craft product marketing strategies that will engage and delight them across the user journey
• Help define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
• Manage the ongoing motion of our referral programs, and up-level our marketing execution to support these programs
• Analyze product performance, synthesize customer feedback and advocate for improvements
• Act as the point of contact for communicating GTM updates, releases and reviews with cross-functional leadership
• Work closely with lifecycle and creative teams, to drive monthly product batch releases to our member base

Here is what we’re looking for in a candidate: 

• A talent for articulating the essence of complex products and the value they create in simple terms; this includes developing a strong messaging hierarchy and effective content strategy plan
• An innate curiosity and capacity for deeply understanding our TAM, customers, and competition
• Excellent written and verbal communication skills
• A passion for brainstorming up with creative marketing strategies, with the experience and confidence to execute on them
• Strong interpersonal skills, with the ability to influence product
• Analytical skills. You use data to create insightful stories, inform strategy, and guide decision making
• Demonstrated executional success pushing projects through to completion that involve collaborating across multiple teams, countries, time-zones, backgrounds and functions
• A hard-working and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations
• A strong level of organization with an eye for detail
• “Owner-operator” working style, deep sense of ownership for business results

Here is what is needed:

• 5+ years marketing experience with at least 1 year of experience in a product marketing marketing role at a product-led company, or a company catering to small business and/or independents 
• Experience directly marketing to SMB and/or independent businesses, a plus

The good stuff:

Mission-driven: You’ll be joining more than just another startup - our members are at the heart of everything we do.
Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
Compensation: We offer a competitive salary + meaningful equity based on merit. $108k - $135k is the expected base pay.
Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.

Our core values:

People come first - As we explore opportunities and work through challenges.
Raise the bar - We push for greatness - for ourselves and our members.
Own it - Trust and ownership let us make decisions with confidence.
We love what we do - And what we create for our members.
Keep it real - Authenticity, respect and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

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