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Berry Virtual MedVirtual AI Virtual

Provides HIPAA-compliant virtual medical staffing

Digital Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 6
Full-timeRemote in Mexico

About the Job

Requirements

  • At least 2 years of experience running SEO and SEM for real businesses, in an agency or direct setting.
  • Hands-on WordPress experience, including Fusion Builder, Elementor, Gutenberg, Divi, or similar.
  • Hands-on Squarespace or a similar website-building solution experience.
  • Strong copywriting skills for web pages, ads, and meta content.
  • Experience with Google Ads and Google Analytics 4; certifications are acceptable, though real campaign work is preferred.
  • Experience with Google Search Console and Bing Webmaster Tools.
  • Working knowledge of HTML structure.
  • Familiarity with one or more SEO tools, such as Ahrefs, Semrush, Moz, Screaming Frog, or Google Data Studio.
  • Clear written English for client-facing work.
  • Stable, high-speed internet, preferably 25 Mbps or higher, with backup for power or service interruptions.
  • Own a PC or laptop with 8 GB RAM and a Core i5, AMD Ryzen 3, 2013 Mac equivalent, or higher processor; Windows 10 or newer or macOS Catalina 10.15 or newer; current web browsers and security software; and 500 GB/128 SSD storage.
  • Headset or earphones with noise cancellation and a webcam with 720p or higher resolution.
  • A designated, quiet, well-organized workspace free from distractions.

Responsibilities

  • Analyze client websites, traffic, advertising accounts, and competitors.
  • Build digital marketing strategies aligned with each client's budget and goals.
  • Recommend channel mix, messaging direction, and key performance indicators.
  • Adjust strategies based on performance data.
  • Build and edit pages on WordPress and Squarespace.
  • Follow established design systems and brand guidelines, adjusting design systems when new content requires it.
  • Maintain clean page structure, hierarchy, and on-page search engine optimization.
  • Conduct keyword research and competitive analysis.
  • Write and implement white-hat search engine optimization, including titles, meta content, headings, internal linking, and schema.
  • Plan and author content based on search intent and ranking opportunity.
  • Conduct regular technical search engine optimization checks and fix issues.
  • Track rankings, traffic, and conversions, and report on changes.
  • Build and launch paid search campaigns using Google Ads and Microsoft Ads.
  • Write ad copy, build ad groups, and set up conversion tracking.
  • Manage spend against the client's specified budget.
  • Conduct regular optimization reviews of bids, keywords, negative keywords, ad copy, and landing pages.
  • Report on cost per lead, return on advertising spend, and other agreed metrics.

Desired Qualifications

  • LinkedIn Ads experience.
  • Meta Ads experience.
  • Microsoft Ads experience.
  • Experience with email marketing platforms such as Mailchimp, Klaviyo, or Constant Contact.
  • Local search engine optimization and Google Business Profile management.
  • Conversion rate optimization experience.
  • Basic graphic editing using Figma, Canva, or Photoshop.

About the Company

Berry Virtual MedVirtual AI Virtual

Provides HIPAA-compliant virtual medical staffing

MedVirtual connects US healthcare practices with full-time, HIPAA-compliant virtual staff such as assistants, scribes, and administrative personnel who integrate into a clinic’s daily workflow. It recruits talent from healthcare-focused regions like Latin America, pre-trains them on U.S. medical systems and HIPAA rules, and matches them to a practice’s specialty and EMR; clients pay an hourly rate starting around $10, and MedVirtual handles recruitment, onboarding, and ongoing management, plus a cloud platform for time tracking and secure communication. MedVirtual differentiates itself by pre-matching staff to specific medical specialties and offering an all-in-one staffing plus practice-management solution that combines human support with digital tools. Its goal is to cut administrative overhead for practices, targeting around a 70% reduction in payroll taxes, benefits, and office space costs.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Los Angeles, CA
Founded
2023

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