Brand Marketing Executive
About the job
- 2 to 5 years of experience in brand marketing, event marketing, or a related role at a brand, agency, or media company, ideally in beauty, fashion, or lifestyle.
- A track record of running events end to end, from concept and budget to vendors and on-site delivery.
- Fluency in written and spoken English and Chinese, with a strong sense for editorial and content; Mandarin is a plus. A portfolio or writing samples are welcome.
- Confidence presenting ideas to brands and working across Editorial, Video, Sales, and IT teams.
- Hands-on experience across Instagram, Threads, Rednote, and email newsletters.
- Proficiency in Canva or Photoshop, and comfort using AI tools in day-to-day work.
- Organisation and proactivity, with the ability to run several projects at once with minimal supervision.
- Availability to work evenings and weekends for events when required.
- Genuine interest in women’s lifestyle, beauty, and fashion culture, and in the Popbee community.
- Must be eligible to work in Hong Kong.
- Plan and execute brand campaigns that grow Popbee’s presence and audience across social, newsletter, web, and offline touchpoints, working closely with the Editorial and Video teams.
- Run events end to end, from monthly workshops and member events to co-branded activations, covering concept, venue and vendor sourcing, budget, promotion, on-site delivery, attendee check-in, and lead capture.
- Develop brand collaboration ideas and proposals that showcase Popbee’s editorial, audience, and event capabilities, working alongside the Sales team on pitches and delivery.
- Curate and publish brand and community content with the Editorial team; manage publishing schedules, visual standards, and engagement across Instagram, Threads, Rednote, and the weekly newsletter.
- Grow and engage Popbee Circle through acquisition campaigns, giveaways, and member perks; secure and manage brand promo codes and exclusive offers that keep membership valuable.
- Track trends across women’s lifestyle, beauty, wellness, and sports to bring fresh campaign, content, and collaboration ideas to the team.
- Track and report campaign and event performance using GA4, Hex, and AI tools; maintain segmented subscriber and event participant lists in the CRM.
- Share member and audience feedback with the IT team to inform improvements to Popbee.com and the Popbee App.
- Experience with GA4, CRM or email marketing platforms, or membership and loyalty programmes, is a plus.
- Mandarin is a plus.
- A portfolio or writing samples are welcome.
About the company
HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Hong Kong
Founded
2005
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Simplify's Take
What believers are saying
- FY2026 net profit reached HK$17.6 million after FY2025's HK$21.0 million loss.
- Gross margin rose to 45.4% in FY2026, up from 40.1%.
- HBX launched Gallery HBX in Central and a Hysan Place store in 2026.
What critics are saying
- Revenue fell 12.7% to HK$582.2 million in FY2026, extending a two-year decline.
- E-commerce revenue dropped 19.6% to HK$131.9 million, weakening the dual-engine story.
- If media budgets stay weak, Hypebeast becomes a shrinking publisher with little pricing power.
What makes Hypebeast unique
- Hypebeast owns editorial media plus commerce, letting content directly feed HBX sales.
- FY2026 media revenue still generated HK$450.3 million, proving audience reach remained commercially relevant.
- Its Hong Kong listing, global streetwear coverage, and branded events create rare cultural infrastructure.
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Benefits
- Flexible Work Hours