Brand Marketing Executive

Responsibilities:

• Plan and execute brand campaigns that grow Popbee’s presence and audience across social, newsletter, web and offline touchpoints, working closely with the Editorial and Video teams.
• Run events end to end, from monthly workshops and member events to co-branded activations, covering concept, venue and vendor sourcing, budget, promotion, on-site delivery, attendee check-in and lead capture.
• Develop brand collaboration ideas and proposals that showcase Popbee’s editorial, audience and event capabilities, working alongside the Sales team on pitches and delivery.
• Curate and publish brand and community content with the Editorial team; manage publishing schedules, visual standards and engagement across Instagram, Threads, Rednote and the weekly newsletter.
• Grow and engage Popbee Circle through acquisition campaigns, giveaways and member perks; secure and manage the brand promo codes and exclusive offers that keep membership valuable.
• Keep track of trends across women’s lifestyle, beauty, wellness and sports to bring fresh campaign, content and collaboration ideas to the team.
• Track and report campaign and event performance using GA4, Hex and AI tools; maintain segmented subscriber and event participant lists in the CRM.
• Share member and audience feedback with the IT team to inform improvements to Popbee.com and the Popbee App.

Requirements:

• 2 to 5 years of experience in brand marketing, event marketing or a related role at a brand, agency or media company, ideally in beauty, fashion or lifestyle.
• Track record of running events end to end, from concept and budget to vendors and on-site delivery.
• Fluent in English and Chinese, written and spoken, with a strong sense for editorial and content; Mandarin is a plus. A portfolio or writing samples are welcome.
• Confident presenting ideas to brands and working across Editorial, Video, Sales and IT teams.
• Hands-on experience across Instagram, Threads, Rednote and email newsletters.
• Proficient in Canva or Photoshop, and comfortable using AI tools in day-to-day work.
• Experience with GA4, CRM or email marketing platforms, or with membership and loyalty programmes, is a plus.
• Organised and proactive, able to run several projects at once with minimal supervision.
• Able to work evenings and weekends for events when required.
• Genuine interest in women’s lifestyle, beauty and fashion culture, and in the Popbee community.