CRO Specialist

As a CRO Specialist, you will help run the A/B testing roadmap for our Global Ecommerce Platforms. You have a deep understanding of experimentation, data analysis and user behavior/psychology. You are responsible for research, ideation, prioritization, and analysis of A/B tests, working closely together with the UX design and Development teams to implement tests.

Key Responsibilities:

• Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations.

• Planning and prioritizing experiments in line with our testing strategy to meet business needs.

• Assist in the design, development, setup and quality assurance of A/B tests in Optimizely.

• Analyze experiment results to identify trends, insights, and opportunities for improvement.

• Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders.

• Support in implementing on-site tracking solutions, collaborating closely with the Data team.

• Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies.

Qualifications:

• Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools.

• Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar …)

• Proficient in data analysis and interpreting complex data sets to derive actionable insights.

• Knowledge of HTML, CSS, and JavaScript. SQL is a plus.

• Some technical knowledge of Single Page Application development frameworks such as React is a plus.

• Experience with project management tools like Jira and Confluence

• Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner

• Curious and experimental mindset, with attention to detail

• WHAT’S IN IT FOR YOU

• - A family atmosphere , people-centric culture, where your emotional and physical well-being matters. 

  - A company of great colleagues with a global mindset, where you feel welcomed from day one.

  - A competitive salary , medical insurance for family , retirement benefits

  - Flexible working hours and a healthy work – life balance

  - Hybrid work schedule

  - internal career opportunities, professional development, including access to LinkedIn Learning and many in-house/external training courses

  PEOPLE ARE AT OUR HEART

  TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

  ABOUT TVH

  TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.